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The television will be revolutionized

Author: Amanda D Lotz
Publisher: New York : New York University Press, ©2007.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:

Takes us behind the screen to explore what is changing in television, why its changing, and why these changes matter

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Lotz, Amanda D., 1974-
Television will be revolutionized.
New York : New York University Press, ©2007
(DLC) 2007023407
(OCoLC)141188037
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amanda D Lotz
ISBN: 9780814752326 0814752322 9780814752197 0814752195 9780814752203 0814752209 9780814753392 0814753396
OCLC Number: 194326572
Description: 1 online resource (xii, 321 pages)
Contents: Understanding television at the beginning of the post-network era --
Television outside the box : the technological revolution of television --
Making television : changes in the practices of creating television --
Revolutionizing distribution : breaking open the network bottleneck --
Advertising after the network era : the new economics of television --
Recounting the audience : integrating new measurement techniques and technologies --
Television storytelling possibilities at the beginning of the post-network era : five cases.
Responsibility: Amanda D. Lotz.
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"American television is undergoing profound transitions in the digital age, transforming both the television industry and our viewing experiences. Lotz has written the definitive guidebook to the Read more...

 
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