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Telling the design story : effective and engaging communication

Author: Amy M Huber
Publisher: New York, NY : Routledge, 2018. ©2018
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Huber, Amy M.
Telling the design story.
New York, NY : Routledge, 2018
(DLC) 2017034732
(OCoLC)1004769841
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Amy M Huber
ISBN: 9781315226132 1315226138 9781351849210 1351849212 9781351849227 1351849220 0415785545 9780415785549 0415785537 9780415785532
OCLC Number: 1023436603
Notes: "A Focal Press book"--Cover.
Description: 1 online resource (1 volume) : illustrations
Contents: Part Part 1: Storytelling in Design: A Primer --
chapter 1 Human Response to Story --
chapter 2 Presenter Meet Audience --
chapter 3 Story Design --
part Part 2: Modes of Communication --
chapter 4 Writing for Impact --
chapter 5 Speaking for Impact --
chapter 6 Visual Storytelling --
chapter 7 Storytelling with Information --
chapter 8 Storytelling with Ideas --
chapter 9 Storytelling with Video.
Responsibility: Amy M. Huber.

Abstract:

"When presenting projects in competitive design environments, how you say something is as important as what you're actually saying. Projects are increasingly complex and designers are working from more sources, and many designers are familiar with the struggle to harness this information and craft a meaningful and engaging story from it. Telling the Design Story: Effective and Engaging Communication teaches designers to craft cohesive and innovative presentations through storytelling. From the various stages of the creative process to the nuts and bolts of writing for impact, speaking skills, and creating visuals, Amy Huber provides a comprehensive approach for designers creating presentations for clients. Including chapter by chapter exercises, project briefs, and forms, this is an essential resource for students and practicing designers alike."--Provided by publisher.

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