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Tequila! : distilling the spirit of Mexico

Author: Marie Sarita Gaytán
Publisher: Stanford, California : Stanford University Press, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks-especially those of the intoxicating kind-are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped  Read more...
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Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Gaytán, Marie Sarita, 1974-
¡̕Tequila!
Stanford, California : Stanford University Press, [2014]
(DLC) 2014010117
(OCoLC)881386485
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Marie Sarita Gaytán
ISBN: 9780804793100 0804793107
OCLC Number: 893439644
Description: 1 online resource
Contents: Introduction --
Fermenting struggles : pulque, mezcal, and tequila --
Intoxicating icons : Pancho Villa, masculinity, and U.S.-Mexican relations --
Gendering mexicanidad and commercializing consumption : tequila and the comedia ranchera --
Touring tequila and harvesting heritage : the past's enduring presence --
Pursuing prestige : regulation, resistance, and the limits of Mexican authenticity --
Consuming complexity : tequila talk in Mexico and the United States --
Coda.
Other Titles: Distilling the spirit of Mexico
Responsibility: Marie Sarita Gaytán.

Abstract:

Italy has grappa, Russia has vodka, Jamaica has rum. Around the world, certain drinks-especially those of the intoxicating kind-are synonymous with their peoples and cultures. For Mexico, this drink is tequila. For many, tequila can conjure up scenes of body shots on Cancún bars and coolly garnished margaritas on sandy beaches. Its power is equally strong within Mexico, though there the drink is more often sipped rather than shot, enjoyed casually among friends, and used to commemorate occasions from the everyday to the sacred. Despite these competing images, tequila is universally regarded as.

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"Food and drink are every bit as important to national images as flags and anthems. For Mexicans, tequila, sipped with a slice of limon and a pinch of salt, is, as Marie Sarita Gaytan puts it, the Read more...

 
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