Testing business ideas. (Book, 2019) [WorldCat.org]
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Testing business ideas.

Testing business ideas.

Author: David J Bland
Publisher: [Place of publication not identified], John Wiley & Sons, 2019.
Series: Srategyzer series
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: David J Bland
ISBN: 1119551447 9781119551447
OCLC Number: 1049794396
Description: xiii, 348 pages : illustrations (colour) ; 19 x 24 cm.
Contents: 1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
Series Title: Srategyzer series


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