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Testing business ideas

Author: David J Bland; Alexander Osterwalder; Alan Smith; Trish Papadakos
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
Edition/Format:   eBook : Secondary (senior high) school : EnglishView all editions and formats
Summary:
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts.  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bland, David J., 1976-
Testing business ideas
Hoboken, New Jersey : John Wiley & Sons, Inc., [2020]
(DLC) 2019045537
Material Type: Secondary (senior high) school, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David J Bland; Alexander Osterwalder; Alan Smith; Trish Papadakos
ISBN: 9781119551416 1119551412 1119551420 9781119551423
OCLC Number: 1126347769
Notes: Includes index.
Description: 1 online resource
Contents: 1 DesignDesign the Team p. 3Shape the Idea p. 152 TestHypothesize p. 27Experiment p. 41Learn p. 49Decide p. 59Manage p. 653 Experiments Select an Experiment p. 91Discovery p. 101Validation p. 2314 Mindset Avoid Experiment Pitfalls p. 313Lead through Experimentation p. 317Organize for Experiments p. 323Afterword p. 329
Responsibility: written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos.

Abstract:

"You're holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by...Testing business ideas."  Read more...

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