Testing business ideas (Book, 2020) [WorldCat.org]
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Testing business ideas

Author: David J Bland; Alexander Osterwalder; Alan Smith; Trish Papadakos
Publisher: Hoboken, NJ : Wiley, [2020]
Series: Strategyzer series
Edition/Format:   Print book : EnglishView all editions and formats

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Document Type: Book
All Authors / Contributors: David J Bland; Alexander Osterwalder; Alan Smith; Trish Papadakos
ISBN: 9781119551447 1119551447
OCLC Number: 1132430980
Notes: Am Kopf der Titelseite: You're holding a filed guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by ...
Description: XIII, 348 Seiten : Illustrationen
Contents: 1 Design Design the Team p. 3 Shape the Idea p. 15 2 Test Hypothesize p. 27 Experiment p. 41 Learn p. 49 Decide p. 59 Manage p. 65 3 Experiments Select an Experiment p. 91 Discovery p. 101 Validation p. 231 4 Mindset Avoid Experiment Pitfalls p. 313 Lead through Experimentation p. 317 Organize for Experiments p. 323 Afterword p. 329
Series Title: Strategyzer series
Responsibility: written by David J. Bland, Alexander Osterwalder ; designed by Alan Smith, Trisch Papadakos.


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