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Thank you for disrupting : the disruptive business philosophies of the world's great entrepreneurs

Author: Jean-Marie Dru
Publisher: Hoboken, New Jersey : John Wiley & Sons, Inc., [2019]
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"The business ideas and innovation philosophies of the worlds great entrepreneursfor anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We
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Genre/Form: Case studies
Casestudies (vorm)
Additional Physical Format: Online version:
Dru, Jean-Marie, author.
Thank you for disrupting
Hoboken : Wiley, 2019
(DLC) 2019019826
Material Type: Biography
Document Type: Book
All Authors / Contributors: Jean-Marie Dru
ISBN: 9781119575658 1119575656
OCLC Number: 1099539540
Description: xiii, 242 pages ; 24 cm
Contents: Introduction : thank you for disrupting --
pt. 1. Disruptive company leadership. Steve Jobs : on user experience, design and timelessness ; Jeff Bezos : on experimentation and platforms --
Herb Kelleher : on human resources and operational quality ; Bernard Arnault : on the management of creativity and brand building ; Zhang Ruimin : on decentralization and customer-centricity ; Jack Ma : on Chinese business models and disruptive management --
pt. 2. Disruptive business thinking. Jim Collins : on the search for excellence and the management of alternatives ; Clayton Christensen : on disruptive innovation ; Jedidiah Yueh: on the behaviors of companies of the new economy --
pt. 3. Disruptive corporate culture. Sergey Brin and Larry Page : on recruitment policies and core values ; Patty McCord : on employee empowerment and talent management ; The disruption company : on corporate culture components and disruption --
pt. 4. Disruptive brand building. Marc Pritchard : on transparency, accountability, and creativity ; Brian Chesky : on brand building and disruptive data ; shaping an iconic brand ; the single disruptive data ; Lee Clow : on the power of great advertising ; Oprah Winfrey : on building a one-person brand ; Arianna Huffington : on digital journalism and women's empowerment --
pt. 5. Disruptive social purpose. Paul Polman : on complete CSR and corporate activism ; Emmanuel Faber : on social purpose and the bottom of the pyramid ; Marc Benioff and Suzanne DiBianca : on scaling up philanthropy --
Conclusion : disruption ahead.
Responsibility: Jean-Marie Dru.

Abstract:

"The business ideas and innovation philosophies of the worlds great entrepreneursfor anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The Worlds Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The Worlds Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time."--

"The stories of the world's great entrepreneurs have been told--but not necessarily their innovative ideas and business philosophies. In fact many entrepreneurs are extremely intuitive, and action-oriented and not always able to clearly articulate the underlying ideas and principles behind their own disruptive innovations. This book explains the most important ideas of 20 of the world great entrepreneurs, including Steve Jobs, Carlos Ghosn, Sergey Brin, Brian Chesky, and others. The disruptive ideas fall into categories of leadership, innovation, social responsibility, brand and culture. For each of these themes, the author explains 1) the most important innovative ideas that made the entrepreneur's company billions of dollars; 2) how their innovation and ideas influenced the business world in general; and 3) how the average business wner, leader or manager can implement these disruptive ideas in their own organizations"--

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