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Thinking points : communicating our American values and vision : a progressive's handbook

Author: George Lakoff; Rockridge Institute.
Publisher: New York : Farrar, Straus and Giroux, 2006.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
This book offers a concise, and systematic explanation of how conservatives think and use language to frame political issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: George Lakoff; Rockridge Institute.
ISBN: 9780374530907 0374530904
OCLC Number: 71817779
Description: xiii, 156 pages ; 21 cm
Contents: Winning and losing --
Biconceptualism --
Frames and brains --
The nation as family --
Morality and the market --
Fundamental values --
Strategic initiatives --
The art of arguments.
Responsibility: George Lakoff and the Rockridge Institute.
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Abstract:

This book offers a concise, and systematic explanation of how conservatives think and use language to frame political issues, and how language and moral framing equals power in politics. It also explains how progressives can fight back with their own values and communicate their vision of a better America. The author and the Rockridge Institute offer a new understanding of the progressive worldview, and reveal the nature of the so-called political center. They explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to core progressive values.

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