This little kiddy went to market : the corporate capture of childhood (Book, 2009) [WorldCat.org]
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This little kiddy went to market : the corporate capture of childhood

Author: Sharon Beder; Wendy Varney; Richard Gosden
Publisher: Sydney, N.S.W. : University of New South Wales Press, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
SALES & MARKETING. AUSTRALIAN. This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in  Read more...
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Details

Document Type: Book
All Authors / Contributors: Sharon Beder; Wendy Varney; Richard Gosden
ISBN: 9781742230818 1742230814
OCLC Number: 427798409
Notes: Includes references to New Zealand.
Description: viii, 307 p. : ill. ; 23 cm.
Contents: Turning children into consumers --
Turning play into business / Wendy Varney and Sharon Beder --
Branding childish identities --
Teaching consumer values --
Turning schools into businesses --
Making schools accountable --
Business campaigns --
Made to order --
Dumbing down future citizens --
Teaching corporate values --
Privatising schools --
Turning schools into markets --
Privatisation proponents --
Controlling wayward children / Richard Gosden --
Conclusion.
Responsibility: Sharon Beder, with Wendy Varney and Richard Gosden.

Abstract:

This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define  Read more...

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