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Thrive! : the creative's guidebook to professional tenacity

Author: Cyndi Coon
Publisher: [United States?] : Cognella Academic Publishing, [2019]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cyndi Coon
ISBN: 9781516580149 1516580141
OCLC Number: 1089126045
Notes: Includes index.
Description: 1 online resource
Contents: Intro; Copyright Page; Title Page; Dedication; Brief Contents; Detailed Contents; SECTION I TELL YOUR STORY; Chapter 1 Your Story: It's Worth It; Introduction; Terms the Creative Needs; What the Creative Needs to Know; What the Creative Will Learn in This Chapter; Are There Any Prerequisites Before Reading This Book?; Quotes; Reflection; Examples; How will the creative use this information going forward?; Building your creative network; Author Story; Chapter 2 Creative Personal Branding: The Essential Skills; Introduction; Terms The Creative Needs; What the Creative Needs to Know What the Creative Will Learn in This ChapterStanding Out From the Crowd; Focus on Your Why; You Are Branding You!; Watered-Down Brands; The Dependency of the Starving Artist; Clear Values; How It Works; Brand Engagement; Target Audience; Designed Client; Reading the Room; Multiple Brands; Words Matter; Reflection; How will the creative use this information going forward?; Brand statement; Building your creative network; Chapter 3 Tell Your Story: Fire Up Your Bravery; Introduction; Terms The Creative Needs; What the Creative Needs to Know; What the Creative Will Learn in This Chapter Tell Your StoryHow Much to Share; Character Development; Setting; Plot; Conflict; Resolution; Styles of Storytelling; Live Storytelling; Written Storytelling; Visual Storytelling; Mashup Storytelling; Serve Up Sample Sizes; Build a Truth Tribe; Take a Breath; Process Over Product; Reflection; How will the creative use this information going forward?; Building your creative network; SECTION II SPREAD THE WORD; Chapter 4 Business Cards and Letterhead: Your Unique Identity; Introduction; Terms The Creative Needs; What the Creative Needs to Know; What the Creative Will Learn in This Chapter Color Your IdentityYour Identity Type; Clean, Clear Connections; Identity Your Way; Rectangle, Circles, Squares-Oh My!; Card-Carrying Member; Handmade Identity; Metal Business Cards; What Goes Down on Paper?; Print Quality; One Hundred at a Time; Letterhead Logistics; E-mail Signature; Letter Writing; Steps; Just Like Dating; Bonus Round; Sending It Off; Reflection; How will the creative use this information going forward?; Building your creative network; Chapter 5 Resume and CV: It's Just the Appetizer; Introduction; Terms The Creative Needs; What the Creative Needs to Know What the Creative Will Learn in This ChapterResumes and Curriculum Vitae; Building Your Resume; Maintaining Your CV; Dates; Tough Love; Landing a Gig Is Like Dating; Don't Fill Up Space; The Big List; Volunteer; Build Your Categories; Commissions; Name and Location; Awards; Memberships; Include Links; References; Apply Some Design; Reflection; How will the creative use this information going forward?; Building your creative network; Chapter 6 Biographies, Statements, and Philosophies: Use Words That Matter; Introduction; Terms The Creative Needs; What the Creative Needs to Know
Responsibility: Cyndi Coon.

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