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The Timeless Principles of Successful Business Strategy Corporate Sustainability as the New Driving Force

Author: Éric Viardot; Springer-Verlag GmbH
Publisher: Berlin Springer Berlin Springer 2017
Series: Management for Professionals
Edition/Format:   Print book : English : 2nd edition 2017View all editions and formats
Summary:

This book examines established firms that have endured for a century and more, presenting ten lessons that reveal the fundamentals of long-term corporate strategy. Countering short-term thinking,  Read more...

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Additional Physical Format: Elektronische Reproduktion
Document Type: Book
All Authors / Contributors: Éric Viardot; Springer-Verlag GmbH
ISBN: 9783662544884 3662544881
OCLC Number: 972906231
Description: 100 Seiten in 1 Teil 15 Illustrationen 23.5 cm x 15.5 cm, 0 g
Contents: The Importance of Sustainability in Corporate Strategy.- Why Are Corporate Ambition and Culture Vital for Sustainability?.- Treasuring Selected Customers: The Secret for Sustainability?.- How Do Enduring Firms Outlive the Environment and the Competition?.- Why Sustainable Firms Have a Superior Management of Capabilities?.- Selecting the Right Organization and Structure for Sustainability.- Learning from the Operational Practices of Sustainable Companies.- Innovation: The Central Way to Achieve Corporate Sustainability.- Growth Strategy for Corporate Sustainability.- The Value of Great Executing and Humility for Sustainability.- Conclusion: Timeless Principles of Corporate Sustainability.
Series Title: Management for Professionals
Responsibility: Éric Viardot
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