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The tipping point : [how little things can make a big difference]

Author: Malcolm Gladwell
Publisher: New York, NY : Hachette Audio, ℗2007.
Edition/Format:   Audiobook on CD : CD audio   Book : English : UnabridgedView all editions and formats
Summary:
New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.
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Details

Genre/Form: Audiobooks
Material Type: Audio book, etc., Internet resource
Document Type: Sound Recording, Book, Internet Resource
All Authors / Contributors: Malcolm Gladwell
ISBN: 1600240054 9781600240058
OCLC Number: 122940449
Notes: Compact disc.
Duration: 8:30:00.
Featuring a new afterword.
Credits: Produced and directed by Dennis Kao.
Performer(s): Read by the author.
Description: 8 audio discs (approximately 8.5 hr.) : digital ; 4 3/4 in.
Contents: The three rules of epidemics --
The law of the few: connectors, mavens, and salesmen --
The stickiness factor: Sesame Street, Blue's Clues, and the educational virus --
The power of context (part one): Bernie Goetz and the rise and fall of New York City crime --
The power of context (part two): the magic number one hundred and fifty --
Case study: rumors, sneakers, and the power of translation --
Case study: suicide, smoking, and the search for the unsticky cigarette --
Conclusion: focus, test, and believe.
Responsibility: Malcolm Gladwell.

Abstract:

New Yorker writer Malcolm Gladwell looks at why major changes in our society so often happen suddenly and unexpectedly. Ideas, behavior, messages, and products, he argues, often spread like outbreaks of infectious disease. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.

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