The tipping point : how little things can make a big difference (Musical score, 2002) [WorldCat.org]
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The tipping point : how little things can make a big difference

Author: Malcolm Gladwell
Publisher: Boston, MA : Back Bay Books an imprint of Little Brown, 2002.
Edition/Format:   Musical score : English : 1st Back Bay pbk. edView all editions and formats
Summary:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly  Read more...
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Details

Document Type: Musical Score
All Authors / Contributors: Malcolm Gladwell
ISBN: 9780316346627 0316346624
OCLC Number: 658916953
Notes: Originally published: Boston : Little, Brown, ©2000.
Description: xii, 301, 7 pages : illustrations ; 21 cm
Responsibility: Malcolm Gladwell ; [with a new afterword by the author].

Abstract:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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