To serve God and Wal-Mart : the making of Christian free enterprise (Book, 2010) []
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To serve God and Wal-Mart : the making of Christian free enterprise

Author: Bethany Moreton
Publisher: Cambridge, Mass. : Harvard University Press, 2010, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats

Presents a biography of Wal-Mart. This book shows how a Christian pro-business movement grew from the bottom up as well as the top down, bolstering an economic vision that sanctifies corporate  Read more...


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Document Type: Book
All Authors / Contributors: Bethany Moreton
ISBN: 9780674057401 0674057406 9780674033221 0674033221
OCLC Number: 779882770
Awards: Winner of OAH Frederick Jackson Turner Award 2010
Winner of John Hope Franklin Publication Prize 2010
Nominated for Albert J. Beveridge Award 2009
Nominated for Pulitzer Prizes 2010
Nominated for National Book Awards 2009
Nominated for Bancroft Prize 2010
Nominated for Ellis W. Hawley Prize 2010
Nominated for Merle Curti Award 2010
Description: 372 p., [8] p. de pl. : ill., carte ; 25 cm
Contents: Our fathers' America --
The birth of Wal-Mart --
Wal-Mart country --
The family in the store --
Service work and the service ethos --
Revival in the aisles --
Servants unto servants --
Making Christian businessmen --
Evangelizing for free enterprise --
Students in free enterprise --
"Students changing the world" --
On a mission : the Walton international scholarship program --
Selling free trade.
Responsibility: Bethany Moreton.


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Publisher Synopsis

"If you want to reach the Christian population on Sunday, you do it from the church pulpit. If you want to reach them on Saturday, you do it in Wal-Mart." - Ralph Reed, Christian Coalition, 1995"

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