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Tobacco goes to college : cigarette advertising in student media, 1920-1980

Author: Elizabeth Crisp Crawford
Publisher: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2014] ©2014
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided to pull their advertising in June of 1963 nearly 2,000 student publications needed to recover up to 50 percent of their newly lost revenue"--
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Elizabeth Crisp Crawford
ISBN: 9780786468195 078646819X 1476603650 9781476603650
OCLC Number: 862101976
Description: ix, 229 pages : illustrations ; 26 cm
Contents: pt. I CIGARETTES AND THE CAMPUS PRESS: HISTORY AND REGULATION --
1. The History of the Cigarette: The Birth of the Industry and Its Opposition --
2. The Tobacco Industry, the University and the Campus Paper --
3. The FTC s Role in Regulating and Ending Cigarette Advertising in Campus Newspapers --
pt. II AN ANALYSIS OF CIGARETTE ADVERTISEMENTS APPEARING IN CAMPUS PAPERS AND STUDENT MEDIA --
4. Researching the Campus Paper: Methodology, Evaluation and Implications --
5. The First Page: Cigarette Advertising in Student Newspapers During the 1920s --
6. Cigarette Advertising Becomes an Institution on Campus: Cigarette Advertising in Student Newspapers During the 1930s --
7. Targeting the Efforts to the War Front: Cigarette Advertising in College Newspapers During the 1940s --
8. An Advertising Boom: Cigarette Advertising in Student Newspapers During the 1950s --
9. The End of the Campaign: Cigarette Advertising in Student Newspapers from 1960 to 1964 --
10. Support Media: Campus Cigarette Advertising in Broadcast and Sports Programs --
pt. III CONCLUSION --
11. Cigarette Advertising Themes and Regulations Spanning Five Decades --
12. Promotions Targeting Young Adults and Youth After Cigarette Advertising Was Discontinued at Colleges and Universities.
Responsibility: Elizabeth Crisp Crawford.

Abstract:

"This is the first book to document the history of cigarette advertising on college and university campuses. When the Tobacco Institute, the organization that governed the tobacco industry, decided  Read more...

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"a tremendous amount of insight and detail. Highly recommended"--Choice.

 
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