The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes (Book, 1995) [WorldCat.org]
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The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes
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The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes

Author: Thomas Hine
Publisher: Boston : Little, Brown, ©1995.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas Hine
ISBN: 0316364800 9780316364805
OCLC Number: 31288019
Description: xi, 289 pages : illustrations (some color) ; 25 cm
Contents: What's in a package --
Holding magic --
Trusting the package --
The grocer couldn't help it --
Serve yourself --
A world of packages --
The art of the package --
Seeing and believing --
Empties.
Responsibility: Thomas Hine.

Abstract:

By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a  Read more...

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