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The total package : the evolution and secret meanings of boxes, bottles, cans, and tubes

Author: Thomas Hine
Publisher: Boston : Little, Brown, ©1995.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
In the average half-hour trip to the supermarket, 30,000 products vie for the shopper's attention, and those that get noticed have only a sixth of a second to make their sales pitch. Today's marketers know they have to trigger desire instantly - and they do so, visually, by creating packages that make exactly the right promises.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Thomas Hine
ISBN: 0316364800 9780316364805
OCLC Number: 31288019
Description: xi, 289 pages : illustrations (some color) ; 25 cm
Contents: What's in a package --
Holding magic --
Trusting the package --
The grocer couldn't help it --
Serve yourself --
A world of packages --
The art of the package --
Seeing and believing --
Empties.
Responsibility: Thomas Hine.

Abstract:

By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a  Read more...

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Primary Entity<\/h3>\n
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Thomas Hine decodes their secret language in a lively narrative revealing the way we sell our products and ourselves, and changing forever the way we see our increasingly packaged world.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"What\'s in a package -- Holding magic -- Trusting the package -- The grocer couldn\'t help it -- Serve yourself -- A world of packages -- The art of the package -- Seeing and believing -- Empties.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Packages as small as a pillbox or as large as Walt Disney World play on the emotions, even as they promise predictable satisfactions. With an eye for the profound and the absurd, The Total Package describes the exploits of the oatmeal barons, medicine hucksters, psychologists, engineers, and marketing wizards who have made the art of packaging one of America\'s dominant contributions to world culture.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Packages understand you better than you understand packages, and The Total Package tells why. It is a delightful and erudite exploration of the way modern packages play on our deepest fears and desires to sell us germ-killing soap or high-profile vodka. Ranging from ancient Mesopotamia to Madison Avenue, from Aunt Jemima to Madonna, from Marlboros to McDonald\'s, Thomas Hine surveys packaging throughout history, exploring how advances in bottles, cans, and boxes have remade products, stores, and modern life. A package is a protector, a friend, and, ultimately, a piece of trash.contributions to world culture.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"In the average half-hour trip to the supermarket, 30,000 products vie for the shopper\'s attention, and those that get noticed have only a sixth of a second to make their sales pitch. 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<http:\/\/dewey.info\/class\/658.564\/e20\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Thing\/packaging<\/a>> # Packaging<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Thing<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Packaging<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Topic\/advertising_social_aspects_united_states<\/a>> # Advertising--Social aspects--United States<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85001172<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising--Social aspects--United States<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Topic\/packaging_social_aspects_united_states<\/a>> # Packaging--Social aspects--United States<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85096514<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Packaging--Social aspects--United States<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Topic\/reclame<\/a>> # Reclame<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Reclame<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Topic\/verpakking<\/a>> # Verpakking<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Verpakking<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/612577#Topic\/verpakkingsmiddelenindustrie<\/a>> # Verpakkingsmiddelenindustrie<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Verpakkingsmiddelenindustrie<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/mau<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"mau<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1050184<\/a>> # Packaging--Psychological aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Packaging--Psychological aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1050191<\/a>> # Packaging--Social aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Packaging--Social aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1204155<\/a>> # United States.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"United States.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/797762<\/a>> # Advertising--Social aspects<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Advertising--Social aspects<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/109722610<\/a>> # Thomas Hine<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:birthDate<\/a> \"1947<\/span>\" ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Hine<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Thomas<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Thomas Hine<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
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