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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/137325159 Title: Tourism management : analysis, behaviour and strategy Author: Arch G Woodside; Drew Martin Publisher: Wallingford, UK ; Cambridge, MA : CABI, [2008] ©2008 ISBN/ISSN: 1845933230 9781845933234 OCLC:137325159

  
  

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Tourism management : analysis, behaviour and strategy

Author:	Arch G Woodside; Drew Martin
Publisher:	Wallingford, UK ; Cambridge, MA : CABI, [2008] ©2008
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Tourism -- Management. Management Tourismus View all subjects
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