Toward an adoption decision model for processed foods in developing nations (Book, 1984) [WorldCat.org]
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Toward an adoption decision model for processed foods in developing nations

Author: Bernard Yapo Kouassi
Publisher: Ann Arbor, MI, USA : Center for Research on Economic Development, University of Michigan, [1984]
Series: Discussion paper (University of Michigan. Center for Research on Economic Development), no. 110.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Summary:
This research is concerned with determining factors that are related to consumers' decisions to adopt or reject processed food products in developing nations. Data for this study were collected from open-ended questions administered to 162 Ivory Coast households. A cluster sampling method was used to select the respondents. Frozen beef imported from Argentina was chosen. Chi-square and logit analyses were applied.  Read more...
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Additional Physical Format: Online version:
Kouassi, Bernard Yapo.
Toward an adoption decision model for processed foods in developing nations.
Ann Arbor, MI, USA : Center for Research on Economic Development, University of Michigan, [1984]
(OCoLC)891121878
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Bernard Yapo Kouassi
OCLC Number: 12833585
Notes: Abstract in French.
Cover title.
"November 1984"--Cover.
Description: vii, 34 pages : illustrations, charts ; 28 cm.
Series Title: Discussion paper (University of Michigan. Center for Research on Economic Development), no. 110.
Responsibility: by Bernard Y. Kouassi.

Abstract:

This research is concerned with determining factors that are related to consumers' decisions to adopt or reject processed food products in developing nations. Data for this study were collected from open-ended questions administered to 162 Ivory Coast households. A cluster sampling method was used to select the respondents. Frozen beef imported from Argentina was chosen. Chi-square and logit analyses were applied. The results of the study show: 1) the trial decision is stimulated by word of mouth communication of experience, perceived nutritiousness, novelty, and price advantage of the new product. The most liekely triers are those consumers who attended secondary school. 2) the repeat trial purchase decision is motivatged by advantage perception of the product price, novelty, and taste. 3) the commitment decision is explained and predicted mainly by the price advantage of the product. Replication of this study on other food products and other countries was advised. Further investigation on the multiple choice that consumers face was suggested.

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