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Trademarks and social media : towards algorithmic justice

Author: Danny Friedmann
Publisher: Cheltenham, UK : Edward Elgar Publishing Limited, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Trademarks and Social Media supports the protection of using the trademark logo correctly on social media. This thoughtful book demonstrates how protection can be implemented within the walled gardens of social media, through the reconciliation of unauthorized use of the trademark logo on social media, alongside maintaining the right to exercise freedom of expression. Legal conflicts between trademark holders,  Read more...
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Document Type: Book
All Authors / Contributors: Danny Friedmann
ISBN: 1783479531 9781783479535
OCLC Number: 905955936
Notes: Based on the author's thesis (doctoral - The Chinese University of Hong Kong, 2013) issued under title: A Paradigm Shift of the Trademark Logo, Towards Algorithmic Justice.
Description: xxvii, 370 pages ; 24 cm
Contents: Introduction --
Stage of the legal conflict --
Protagonists of the legal conflict --
Analysis of the legal conflict --
Trademark infringement and its defenses --
Trademark dilution and its defenses --
Intermediary liability --
Moral right of integrity --
Implementation of a paradigm shift --
Conclusions.
Responsibility: Danny Friedmann, Faculty of Law, the Chinese University of Hong Kong.

Abstract:

Trademarks and Social Media supports the protection of using the trademark logo correctly on social media.  Read more...

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`This timely monograph not only shows the need to adapt trademark law and enforcement to social media and the ever-evolving digital environment, but also why the existing legal regime fails to offer Read more...

 
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   schema:description ""Trademarks and Social Media supports the protection of using the trademark logo correctly on social media. This thoughtful book demonstrates how protection can be implemented within the walled gardens of social media, through the reconciliation of unauthorized use of the trademark logo on social media, alongside maintaining the right to exercise freedom of expression. Legal conflicts between trademark holders, social media providers and internet users have become manifest in the light of widescale, unauthorized use of the trademark logo on social media in recent decades. Arguing for the protection of the trademark logo against unauthorized use in a commercial environment, this book explores why protection enforcement should be made automatic. A number of issues are discussed including the scalability of litigation on a case-by-case basis, and whether safe harbour provisions for online service providers should be substituted for strict liability. This book offers an unparalleled insight into the use of the trademark logo on social media, the consequences of incorrect use and practical solutions to achieve algorithmic justice. Scholars in the field of trademark law will find this a discerning reference tool. Policy makers and practitioners will benefit from the practical solutions presented to protect the trademark logo on social media"--Unedited summary from book cover."@en ;
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