Transforming our image, building our brand : the education advantage (Book, 2013) [WorldCat.org]
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Transforming our image, building our brand : the education advantage
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Transforming our image, building our brand : the education advantage

Author: Valerie J Gross
Publisher: Santa Barbara, Calif. : Libraries Unlimited, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book describes a groundbreaking concept that enables public libraries--and librarians--to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands"--
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Document Type: Book
All Authors / Contributors: Valerie J Gross
ISBN: 9781598847703 1598847708
OCLC Number: 768800317
Description: xvi, 169 pages : illustrations ; 26 cm
Contents: pt. 1. Overview : the what and why. The power of language ; The three pillars philosophy ; Supporting strategic vocabulary : key terms ; Supporting strategic vocabulary : a few more words ; Strategic titles ; Tricks of the trade --
pt. 2. Implementation : the how. A+ partners in education ; Internal steps ; Knock their socks off ; Sensational strategic planning ; Strong investment ; A new era.
Responsibility: Valerie J. Gross.

Abstract:

This book describes a groundbreaking concept that enables public libraries-and librarians-to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional  Read more...

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"Informative and approachable, this resource offers many suggestions to better help the public understand the role of libraries. This, in turn, helps with funding and more." - VOYA

 
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