Transmedia marketing from film and TV to games and digital media (eBook, 2015) []
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Transmedia marketing from film and TV to games and digital media

Author: Anne Zeiser
Publisher: New York Focal Press 2015
Series: American Film Market Presents
Edition/Format:   eBook : Document : EnglishView all editions and formats

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Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Anne Zeiser
ISBN: 9781315880112 1315880113 9781134746224 1134746229
OCLC Number: 1073772494
Notes: Includes index
Description: 1 online resource (XVII, 450 Seiten) Illustrationen, Diagramme
Contents: Acknowledgements/Preface; Chapter 1 - Media Makers = Media Marketers; Chapter 2 - Be Transmedia; Chapter 3 - Harness Your Inner Marketer; Chapter 4 - The Marketing Plan; Chapter 5 - Know Your Media Project; Chapter 6 - Research to Win; Chapter 7 - Audience, Audience, Audience; Chapter 8 - Goals and Objectives; Chapter 9 - Branding; Chapter 10 - What's in a Name?; Chapter 11 - Visual and Aural Identity; Chapter 12 - Positioning and Messaging; Chapter 13 - The Project Launch; Chapter 14 - Media Relations; Chapter 15 - Press Materials; Chapter 16 - Media Events; Chapter 17 - Markets, Festivals, and Trade Events; Chapter 18 - Awards; Chapter 19 - Strategic Partners; Chapter 20 - The Art of Art; Chapter 21 - The Open and Title Sequence; Chapter 22 - Trailers, Promos, and Sizzlers; Chapter 23 - The Media Plan; Chapter 24 - Advertising Creative; Chapter 25 - Advertising Context; Chapter 26 - Online and On-the-go Marketing; Chapter 27 - The Social Screen; Chapter 28 - Interactive Content and Marketing; Chapter 29 - Media-fueled Social Impact; Chapter 30 - Measuring Outcomes; Chapter 31 - Transmedia Marketing Case Studies; Chapter 32 - Market It!
Series Title: American Film Market Presents
Responsibility: Anne Zeiser.


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"[Zeiser] really knows her stuff, plainly explaining the why of marketing, as much as the who, what, where, when and how. The author offers practical instruction, quotes from experts, personal Read more...

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