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Travel behaviour modification (TBM) program for adolescents in Penang Island : intervention ideas to promote sustainable transport

Author: Nur Sabahiah Abdul Sukor; Nur Khairiyah Basri
Publisher: Singapore : Springer, [2019].
Series: SpringerBriefs on case studies of sustainable development.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Printed edition:
Printed edition:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Nur Sabahiah Abdul Sukor; Nur Khairiyah Basri
ISBN: 9789811325052 9811325057 9811325049 9789811325045 9789811325069 9811325065
OCLC Number: 1054092771
Description: 1 online resource.
Contents: 1 Sustainable transports --
2 Adolescents as the target users for sustainable transports --
3 Travel behaviour modification (TBM) programmes --
4 Intervention programmes in penang island --
5 Implication of travel behaviour modification (TBM) programme.
Series Title: SpringerBriefs on case studies of sustainable development.
Responsibility: Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri.

Abstract:

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage  Read more...

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Primary Entity<\/h3>\n
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The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. 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Content-negotiable representations<\/p>\n