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Traveler response to transportation system changes. Chapter 11, Transit information and promotion

Author: Katherine F Turnbull; Richard H Pratt; United States. Federal Transit Administration.; National Research Council (U.S.). Transportation Research Board.; Transit Development Corporation.
Publisher: Washington, D.C. : Transportation Research Board/ National Academy Press, 2003.
Series: Report (Transit Cooperative Research Program), 95, ch. 11.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in  Read more...
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Additional Physical Format: Online version:
Turnbull, Katherine F.
Traveler response to transportation system changes. Chapter 11, Transit information and promotion.
Washington, D.C. : Transportation Research Board/ National Academy Press, 2003
(OCoLC)988942062
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Katherine F Turnbull; Richard H Pratt; United States. Federal Transit Administration.; National Research Council (U.S.). Transportation Research Board.; Transit Development Corporation.
ISBN: 0309087635 9780309087636
OCLC Number: 53988843
Notes: "Research sponsored by the Federal Transit Administration in cooperation with the Transit Development Corporation."
Description: 71 pages : charts ; 28 cm.
Contents: Overview and summary --
Traveler response by type of program --
Underlying traveler response factors --
Related information and impacts --
Additional resources --
Case studies --
References --
How to order TCRP report 95.
Series Title: Report (Transit Cooperative Research Program), 95, ch. 11.
Other Titles: Transit information and promotion
Responsibility: Katherine F. Turnbull, Richard H. Pratt.
More information:

Abstract:

The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.

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Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/53988843<\/a>> # Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"53988843<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/dcu<\/a>> ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Place\/washington_d_c<\/a>> ; # Washington, D.C.<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/local_transit_management<\/a>> ; # Local transit--Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/858341<\/a>> ; # Choice of transportation<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/information_dissemination<\/a>> ; # Information dissemination<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/id.worldcat.org\/fast\/1001605<\/a>> ; # Local transit--Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/388.108\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/real_time_information<\/a>> ; # Real time information<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/public_transit<\/a>> ; # Public transit<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/mass_communication<\/a>> ; # Mass communication<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/travel_demand<\/a>> ; # Travel demand<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/travel_behavior<\/a>> ; # Travel behavior<\/span>\n\u00A0\u00A0\u00A0\nschema:alternateName<\/a> \"Transit information and promotion<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/35945824<\/a>> ; # Richard H. Pratt<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/159644055<\/a>> ; # National Research Council (U.S.). Transportation Research Board.<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/133578572<\/a>> ; # Transit Development Corporation.<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/viaf.org\/viaf\/136924158<\/a>> ; # United States. Federal Transit Administration.<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/viaf.org\/viaf\/68495004<\/a>> ; # Katherine F. Turnbull<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Overview and summary -- Traveler response by type of program -- Underlying traveler response factors -- Related information and impacts -- Additional resources -- Case studies -- References -- How to order TCRP report 95.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"The traveler response to transit information and promotion varies widely, both in extent and duration of ridership gains. Results are influenced by the utility and quality of the transit service product being marketed, by external circumstances, and by the type of promotion. While all types of transit information and promotion activities may help raise awareness of public transportation services, increases in ridership are most likely to occur within specific populations as the result of targeted programs--especially individualized efforts designed on the basis of market research findings, delineating particular needs and opportunities. A subset of transit marketing, namely transit information and promotion, is the focus of this chapter. Traveler response to mass market information, mass market promotions, targeted information, targeted promotions, customer information services, and real-time transit information dissemination are examined. This chapter, Chapter 11, will be of interest to transit marketing staff and general managers, as well as strategic planners, educators, and researchers.<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/3374299724<\/a>> ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Series\/report_transit_cooperative_research_program<\/a>> ; # Report (Transit Cooperative Research Program) ;<\/span>\n\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/worldcat.org\/issn\/1073-4872<\/a>> ; # TCRP,<\/span>\n\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/988942062<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"53988843<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/53988843#PublicationEvent\/washington_d_c_transportation_research_board_national_academy_press_2003<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Agent\/transportation_research_board_national_academy_press<\/a>> ; # Transportation Research Board\/ National Academy Press<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/www.trb.org\/publications\/tcrp\/tcrp_rpt_95c11.pdf<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/onlinepubs.trb.org\/onlinepubs\/tcrp\/tcrp_rpt_95c11.pdf<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/gulliver.trb.org\/publications\/tcrp\/tcrp_rpt_95c11.pdf<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9780309087636<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/53988843<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/388.108\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Agent\/transportation_research_board_national_academy_press<\/a>> # Transportation Research Board\/ National Academy Press<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Transportation Research Board\/ National Academy Press<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Place\/washington_d_c<\/a>> # Washington, D.C.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Washington, D.C.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Series\/report_transit_cooperative_research_program<\/a>> # Report (Transit Cooperative Research Program) ;<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/53988843<\/a>> ; # Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Report (Transit Cooperative Research Program) ;<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/information_dissemination<\/a>> # Information dissemination<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Information dissemination<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/local_transit_management<\/a>> # Local transit--Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/id.loc.gov\/authorities\/subjects\/sh85077945<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Local transit--Management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/mass_communication<\/a>> # Mass communication<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Mass communication<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/public_transit<\/a>> # Public transit<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Public transit<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/real_time_information<\/a>> # Real time information<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Real time information<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/travel_behavior<\/a>> # Travel behavior<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Travel behavior<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Topic\/travel_demand<\/a>> # Travel demand<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Travel demand<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/dcu<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"dcu<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/1001605<\/a>> # Local transit--Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Local transit--Management<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.worldcat.org\/fast\/858341<\/a>> # Choice of transportation<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Choice of transportation<\/span>\"@en<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/133578572<\/a>> # Transit Development Corporation.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Transit Development Corporation.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/136924158<\/a>> # United States. Federal Transit Administration.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"United States. Federal Transit Administration.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/159644055<\/a>> # National Research Council (U.S.). Transportation Research Board.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"National Research Council (U.S.). Transportation Research Board.<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/35945824<\/a>> # Richard H. Pratt<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Pratt<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Richard H.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Richard H. Pratt<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/viaf.org\/viaf\/68495004<\/a>> # Katherine F. Turnbull<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Turnbull<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Katherine F.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Katherine F. Turnbull<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9780309087636<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"0309087635<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9780309087636<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/issn\/1073-4872<\/a>> # TCRP,<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/53988843<\/a>> ; # Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\n\u00A0\u00A0\u00A0\nschema:issn<\/a> \"1073-4872<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"TCRP,<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/oclc\/988942062<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Traveler response to transportation system changes. Chapter 11, Transit information and promotion.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Online version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/53988843<\/a>> ; # Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/53988843<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/53988843<\/a>> ; # Traveler response to transportation system changes. Chapter 11, Transit information and promotion<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-08-03<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/53988843#PublicationEvent\/washington_d_c_transportation_research_board_national_academy_press_2003<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Place\/washington_d_c<\/a>> ; # Washington, D.C.<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3374299724#Agent\/transportation_research_board_national_academy_press<\/a>> ; # Transportation Research Board\/ National Academy Press<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2003<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n