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Trending Up : Social Media Strategies for Today's Church.

Author: Mark Forrester; Brad Lomenick; Justina Chen
Publisher: Ashland : Salubris Resources, 2017.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Forrester, Mark.
Trending Up : Social Media Strategies for Today's Church.
Ashland : Salubris Resources, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Forrester; Brad Lomenick; Justina Chen
ISBN: 1680671863 9781680671865
OCLC Number: 1004609383
Description: 1 online resource (107 pages)
Contents: Cover; Copyright; Contents; Foreword by Brad Lomenick; Foreword by Justina Chen; Introduction; Chapter 1: Why Social Media?; Has Social Media been Destructive or Constructive for the Church?; How has Social Media Changed Communication?; Should My Church be on Social Media?; Chapter 2: Content Strategy; How do I Determine My Goals for Social Media?; What Should I Post, based on My Goals?; What Makes Content "Sticky"?; Chapter 3: Story: Your Church's Story & God's Story; Can Social Media be more than Selfies and Cat Videos?; How can I use Social Media to Tell a Bigger Story? What do I Need to know to Curate the Right Stories?Chapter 4: Connecting with Your Church; Are Multiple Social Media Accounts Better than a Single Account from My Church?; How do I use Social Media as a Tool to Foster Community?; How do I Tap Into Volunteer Potential to Manage Social Media?; Chapter 5: Reaching Your Community; How do I get to the People I'm Trying to Reach with Social Media?; What can we do to Amplify the Special Events at Our Church?; How do we Leverage Social Media to Create a Social Movement in Our Community?; Endnotes; Resources Appendix; Contributors; Acknowledgements.

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