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Triumph of the commons : Wikia and the commercialization of open-source communities in 2009

Author: Shane M Greenstein; Rebecca Frazzano; Evan Meagher
Publisher: London : SAGE Publications Ltd, 2017.
Series: SAGE Knowledge., Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In 2009 Wikia was the Internets largest for-profit provider of hosted open-source wikis, with over a million daily users. After five years of existence, the organization had supported a wide range of exploratory activities, experiencing both success and failure. With approximately $3 million of cash on hand, Wikia turned cash flow positive in 2009, with revenues of approximately $4.5 million, affording it time and  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Shane M Greenstein; Rebecca Frazzano; Evan Meagher
ISBN: 9781473989689 147398968X
OCLC Number: 1017729766
Notes: Originally published: Greenstein, S., Frazzano, R., & Meagher, E. (2009). Triumph of the Commons: Wikia and the Commercialization of Open-Source Communities in 2009. 5-309-509. Evanston, IL: Kellogg School of Management, Northwestern University.
Description: 1 online resource : illustrations.
Series Title: SAGE Knowledge., Cases.
Responsibility: Shane Greenstein, Rebecca Frazzano, Evan Meagher.

Abstract:

In 2009 Wikia was the Internets largest for-profit provider of hosted open-source wikis, with over a million daily users. After five years of existence, the organization had supported a wide range of exploratory activities, experiencing both success and failure. With approximately $3 million of cash on hand, Wikia turned cash flow positive in 2009, with revenues of approximately $4.5 million, affording it time and flexibility to try new things. Some of the companys employees and investors suggested that Wikia should attempt to expand and market itself more aggressively, but which strategic direction should receive priority? The case presents many of the issues and tradeoffs facing CEO Gil Penchina as he formulates these priorities.

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