True Professionalism : the Courage to Care About Your People, Your Clients, and Your Career. (eBook, 2000) []
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True Professionalism : the Courage to Care About Your People, Your Clients, and Your Career.

Author: David H Maister
Publisher: East Roseville : Free Press, 2000.
Edition/Format:   eBook : Document : EnglishView all editions and formats

A consultant challenges professionals to closely examine the meaning of their work and to reach beyond their grasp, and advises professional institutions that they should invest in skill building.


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Genre/Form: Electronic books
Additional Physical Format: Print version:
Maister, David H.
True Professionalism : The Courage to Care About Your People, Your Clients, and Your Career.
East Roseville : Free Press, ©2000
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: David H Maister
ISBN: 9780684865041 0684865041
OCLC Number: 1000454003
Description: 1 online resource (158 pages)
Contents: Cover; Title Page; Copyright; Dedication; Contents; Acknowledgments; Introduction: The Power of Principles; Part One:(Mostly) About You; 1. Real Professionalism; What is professionalism, and how do you manage in order to breed it?; 2. Are You Having Fun Yet?; What is the role of excitement and enthusiasm in professional success?; 3. No Regrets; How do you develop a personal career strategy?; 4. Dynamos, Cruisers, and Losers; How do you keep your career in high gear? How do you tell if it is?; 5. It's About Time. What are the key business processes of a professional practice, and how doyou manage your investments in these areas?6. Are You Willing to Be Managed?; How can management in a professional environment be reconciled with theneed for autonomy?; 7. Why Should I Follow You?; What are the key attributes of a manager of professionals?; Part Two:(Mostly) About Your Firm; 8. Values in Action; How vigorously do you "enforce" your values? Do your people think you live up to them?; 9. The Value of Intolerance. What should a firm be "intolerant" about? How do you ensure that you do not slip into tolerating "OK" performance?10. A Time for Healing; How do you create a sense of teamwork?; 11. How Firms (Should) Add Value; How do you ensure that there is value in the institution, not just in the individuals who work there?; 12. Success Through Skill-Building; How do you invest in and manage rapid skill-growth?; 13. What Kind of Provider Are You?; What are the key skills of different types of providers, and what are the differences between them?; 14. Managing Your Client's Projects. How do you track the profitability of individual assignments?15. Why Merge?; When does a professional firm merger make sense?; 16. The Adaptive Firm; What do you have to do to be good at constantly evolving and adapting?; Part Three:(Mostly) About Your Clients; 17. How Real Professionals Develop Business; What works in marketing, and how does this compare to the standards of professionalism?; 18. Finding Out What Clients Want; How do you discover how the client defines quality?; 19. Why Cross-Selling Hasn't Worked; How can cross-selling really be made to happen? 20. Measuring Your Marketing SuccessWhat's the difference between "more business" and "better business" andcan you measure it?; 21. Satisfaction Guaranteed; Can/should you guarantee your clients' satisfaction?; Index.


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