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Trust in market relationships

Author: Sandro Castaldo
Publisher: Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations." "Sandro Castaldo attempts to order the analytical complexity  Read more...
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Additional Physical Format: Online version:
Castaldo, Sandro, 1965-
Trust in market relationships.
Cheltenham, UK ; Northampton, MA : Edward Elgar, ©2007
(OCoLC)1003269450
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Sandro Castaldo
ISBN: 9781845427610 1845427610
OCLC Number: 123539659
Language Note: Translated from the Italian.
Description: x, 309 pages ; 24 cm
Contents: Preface Part I: Conceptual Assumptions of Trust 1. Relationship- and Network-based Approaches: The Emerging of Trust Need --
2. The Value of Trust --
Part II: The Contribution of the Different Disciplinary Contexts --
3. Multidisciplinary Studies on Trust --
4. Trust in Marketing Relationships --
Part III: Trust Construct Analytical Borders --
5. Trust Definition: A Content Meta-Analysis --
6. Trust in Marketing Relationships: the Main Analytical Dimensions --
Part IV: Trust Development --
7. A Trust Growth Model --
8. The Evolutionary and Interactive Dynamics of Trust.
Responsibility: Sandro Castaldo.
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Abstract:

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. He aims not to simplify this complexity, but to  Read more...

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   schema:reviewBody ""Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm's economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations." "Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms' intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles." "With its literature review and field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will appeal to those with an interest in marketing, trust management and organizational studies."--BOOK JACKET." ;
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