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Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affect the electorate Preview this item
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Truth in advertising? : verbal, visual, and aural lies in political advertising and how they affect the electorate

Author: Barbara Allen; Daniel Stevens; Jeffrey Berg
Publisher: [Place of publication not identified] : Rowman and Littlefield Publishing Group Lexington Books, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book represents a systematic effort to examine (1) the factual accuracy of the claims made in an entire political advertising campaign, (2) the visuals and sound cues used in that advertising and their relationship with the tone and accuracy of ads, and (3) the impact of the accuracy of claims on what people know and how they vote in a real campaign. The research is based on several years of labor-intensive  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
ALLEN, BARBARA. STEVENS, DANIEL.
TRUTH IN ADVERTISING?
[S.l.] : LEXINGTON BOOKS, 2018
(OCoLC)1048945558
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Barbara Allen; Daniel Stevens; Jeffrey Berg
ISBN: 1498531601 9781498531603
OCLC Number: 1059452302
Awards: Winner of Richard E. Neustadt Book Prize 2019
Description: 1 online resource.
Contents: chapter 1. Communicating with Voters through Political Advertising:Moving beyond Ad Tone to Think about the Accuracy of Ad Claims chapter 2. Normative Political Theory, Advertising, and PoliticalParticipation chapter 3. "You can't handle the truth?" Previous Research onPolitical Advertisingchapter 4. Evaluating the Accuracy, Visuals, and Sound ofAdvertising and Their Impacts chapter 5. Anatomy of an Ad Campaign: What Ads Say andWhen They Say It chapter 6. The Accuracy of Claims Made in Political Advertisingchapter 7. Spectacle, Message, and Meaning in the Visuals andSound of Political AdvertisingBarbara Allen, Daniel Stevens, and Jeffrey Berg chapter 8. Examining the Visuals and Sound in Political Advertising chapter 9. The Effects of Ad Accuracy on Political Knowledgeand Turnout chapter 10. Conclusion
Responsibility: Barbara Allen and Daniel Stevens.

Abstract:

Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter  Read more...

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For almost two decades, I have been following the research of Barbara Allen and Dan Stevens on political advertising. What a treat it is to see such a compelling and important research agenda come Read more...

 
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