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Typography and motion graphics : the 'reading-image'

Author: Michael Betancourt
Publisher: New York : Routledge, Taylor & Francis Group, 2019.
Series: Routledge studies in media theory & practice, 7.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including The Man With the Golden Arm  Read more...
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Document Type: Book
All Authors / Contributors: Michael Betancourt
ISBN: 9780367029289 0367029286
OCLC Number: 1078971387
Notes: "Routledge Focus"--Cover.
Description: xi, 147 pages ; 23 cm.
Contents: Motion typography --
The "reading-image" --
Kinetic action --
Graphic expression --
Chronic progression --
Conclusions.
Series Title: Routledge studies in media theory & practice, 7.
Responsibility: Michael Betancourt.

Abstract:

"In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences--including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)--Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media"--

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