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Ultimate guide to Amazon advertising

Author: Timothy P Seward
Publisher: Irvine, California : Entrepreneur Media, Inc., [2019] ©2019
Series: Entrepreneur Magazine's ultimate
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can't afford to ignore. Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Seward, Timothy P.
Ultimate guide to Amazon advertising.
Irvine, California : Entrepreneur Media, Inc., [2019]
(DLC) 2019000875
(OCoLC)1083704022
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Timothy P Seward
ISBN: 9781599186382 1599186381 9781613083987 161308398X
OCLC Number: 1105632492
Notes: Includes index.
Description: 1 online resource (xviii, 214 pages) : illustrations.
Contents: CONTENTSForeword: "I Teach Google Advertising" by Perry MarshallPrefaceChapter 1: Stacking Your Brand's Deck on AmazonChapter 2: How to Control Product and Pricing on AmazonChapter 3: Getting Started as a Seller on AmazonChapter 4: Add Products, Then Optimize Your Amazon Catalog ListingsChapter 5: Buy Your Way to the Top: How Advertising on Amazon Drives Higher Organic Rankings for Your BrandChapter 6: Fleshing Out Your Amazon Business Objectives and MeasurementsChapter 7: Competitive Analysis TimeChapter 8: Keywords and Keyword ResearchChapter 9: Campaign StructureChapter 10: Getting Started with Sponsored ProductsChapter 11: Build "Top of Funnel" Marketing Momentum with Sponsored BrandsChapter 12: For Vendors Only: Product Display AdsChapter 13: Aggregate, Analyze, and OptimizeChapter 14: Keyword OptimizationsChapter 15: Account and Campaign-Level OptimizationsChapter 16: Self-AuditingChapter 17: Strategies for Amazon's Prime DayChapter 18: Extending Your Reach On and Off AmazonChapter 19: Reporting for ExecutivesChapter 20: Hiring and Advertising AgencyChapter 21: Amazon's Secret Formula for Long-Term WinningEpilogue: Touching the Future of RetailGlossaryAcknowledgmentsAbout the AuthorIndex
Series Title: Entrepreneur Magazine's ultimate
Responsibility: by Timothy P. Seward.

Abstract:

The Ultimate Guide to Amazon Advertising for Business shows readers how to build an aggressive, streamlined Amazon advertising campaign for their brand, which is proven to increase their search  Read more...

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