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Understanding audiences and the film industry

Author: Roy Stafford
Publisher: London : British Film Institute, 2007.
Series: Understanding the moving image.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
[This book] brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The approach draws on ideas from film, media and cultural studies in order to present new insights into a range of puzzling questions: What makes the biggest box office films attractive to audiences? Why do films that  Read more...
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Additional Physical Format: Online version:
Stafford, Roy.
Understanding audiences and the film industry.
London : British Film Institute, 2007
(OCoLC)647605020
Document Type: Book
All Authors / Contributors: Roy Stafford
ISBN: 9781844571413 1844571416
OCLC Number: 150359252
Description: viii, 192 pages : illustrations ; 24 cm.
Contents: Agenda setting --
How the film industry perceives audiences --
Distribution, exhibition and critical commentary --
How do audiences read films? --
The attraction of stars and genres --
Theorising audience behaviour --
Researching audiences and the film market --
The culture of film viewing.
Series Title: Understanding the moving image.
Responsibility: Roy Stafford.

Abstract:

Brings together an introduction to academic study of audiences as 'readers' of films and an investigation into how the film industry perceives audiences as part of its industrial practices. The  Read more...

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