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Understanding brands : by 10 people who do

Author: Don Cowley
Publisher: London : Kogan Page, 1991.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Product brands are influential in the customer's perception of a company, and can greatly enhance the marketing image. This guide covers various issues concerned with brands, from brand definition  Read more...

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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: Don Cowley
ISBN: 0749403748 9780749403744 074942110X 9780749421106
OCLC Number: 154278792
Description: 222 pages : illustrations ; 24 cm
Responsibility: edited by Don Cowley.

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