skip to content
Understanding digital marketing : marketing strategies for engaging the digital generation. Preview this item
ClosePreview this item
Checking...

Understanding digital marketing : marketing strategies for engaging the digital generation.

Author: Damian Ryan
Publisher: [Place of publication not identified] : Kogan Page, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this bestselling guide to digital marketing channels and strategy.

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Damian Ryan
ISBN: 0749476338 9780749476335
OCLC Number: 896601155
Description: 432 pages : illustrations ; 93 x 62 cm
Contents: Chapter - 01: So... you want to go digital???;Chapter - 02: @first... think!;Chapter - 03: Then build your channel;Chapter - 04: Is it working?;Chapter - 05: Are customers finding you?;Chapter - 06: Understanding social media;Chapter - 07: Understanding e-mail marketing;Chapter - 08: Understanding mobile marketing;Chapter - 09: Understanding performance marketing;Chapter - 10: Understanding online public relations;Chapter - 11: Understanding content marketing;Chapter - 12: Convincing your boss to invest in digital marketing;Chapter - 13: What's next?

Reviews

Editorial reviews

Publisher Synopsis

"Praise for the previous editions: " "This latest edition discusses digital media and how to apply it to business pursuits, from choosing online marketing challenges to building an effective e-mail Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/896601155> # Understanding digital marketing : marketing strategies for engaging the digital generation.
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "896601155" ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/794245752#Place/place_of_publication_not_identified> ; # Place of publication not identified
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/online_marketing> ; # Online-Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/direktmarketing> ; # Direktmarketing
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/strategisches_management> ; # Strategisches Management
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/digitalisierung> ; # Digitalisierung
   schema:about <http://dewey.info/class/658.9/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/794245752#Topic/world_wide_web> ; # World Wide Web
   schema:bookFormat bgn:PrintBook ;
   schema:creator <http://experiment.worldcat.org/entity/work/data/794245752#Person/ryan_damian> ; # Damian Ryan
   schema:datePublished "2014" ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/794245752> ;
   schema:inLanguage "en" ;
   schema:name "Understanding digital marketing : marketing strategies for engaging the digital generation."@en ;
   schema:productID "896601155" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/896601155#PublicationEvent/place_of_publication_not_identified_kogan_page_2014> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/794245752#Agent/kogan_page> ; # Kogan Page
   schema:workExample <http://worldcat.org/isbn/9780749476335> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/896601155> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/794245752#Person/ryan_damian> # Damian Ryan
    a schema:Person ;
   schema:familyName "Ryan" ;
   schema:givenName "Damian" ;
   schema:name "Damian Ryan" ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Place/place_of_publication_not_identified> # Place of publication not identified
    a schema:Place ;
   schema:name "Place of publication not identified" ;
    .

<http://experiment.worldcat.org/entity/work/data/794245752#Topic/strategisches_management> # Strategisches Management
    a schema:Intangible ;
   schema:name "Strategisches Management"@en ;
    .

<http://worldcat.org/isbn/9780749476335>
    a schema:ProductModel ;
   schema:isbn "0749476338" ;
   schema:isbn "9780749476335" ;
    .

<http://www.worldcat.org/title/-/oclc/896601155>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/896601155> ; # Understanding digital marketing : marketing strategies for engaging the digital generation.
   schema:dateModified "2018-11-08" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.