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Understanding Disney : the manufacture of fantasy

Author: Janet Wasko
Publisher: Cambridge, UK : Polity ; Malden, MA : Blackwell, 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?"
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Details

Named Person: Walt Disney
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Janet Wasko
ISBN: 0745614833 9780745614830 0745614841 9780745614847 9780745669045 0745669042
OCLC Number: 44619367
Description: ix, 261 pages : illustrations ; 24 cm
Contents: Introducing the Disney universe --
Disney history(ies) --
The Disney empire --
Corporate Disney in action --
Analyzing the world according to Disney --
Dissecting Disney's worlds --
Disney and the world --
Living happily ever after?
Responsibility: Janet Wasko.
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Abstract:

Janet Wasko examines the processes by which the Disney company manufactures the fantasies which enthrall millions, analyzing the historical expansion of the Disney empire, examining the content of  Read more...

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'Janet Wasko's Understanding Disney is a comprehensive critical examination of the Disney company and its operations. This is an ambitious, thoughtful and exciting book - one of the most important Read more...

 
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