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Understanding media The extensions of man.

Author: Marshall McLuhan
Publisher: Cambridge, Mass. MIT Press 1994.
Edition/Format:   Print book : English : 1st MIT Press edView all editions and formats
Summary:
Analyzes how language, speech and technology shape human behavior in the era of mass communication.
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Document Type: Book
All Authors / Contributors: Marshall McLuhan
ISBN: 9780262631594 0262631598
OCLC Number: 1059566407
Description: 365 pages 23 cm
Contents: The Medium is the Message --
Media Hot and Cold --
Reversal of the Overheated Medium --
The Gadget Lover: Narcissus as Narcosis --
Hybrid Energy: Les Liaisons Dangereuses --
Media as Translators --
Challenge and Collapse: The Nemesis of Creativity --
The Spoken Word: Flower of Evil? --
The Written Word: An Eye for an Ear --
Roads and Paper Routes --
Number: Profile of the Crowd --
Clothing: Our Extended Skin --
Housing: New Look and New Outlook --
Money: The Poor Man's Credit Card --
Clocks: The Scent of Time --
The Print: How to Dig It --
Comics: MAD Vestibule to TV --
The Printed Word: Architect of Nationalism --
Wheel, Bicycle, and Airplane --
The Photograph: The Brothel-Without-Walls --
Press: Government by Newsleak --
Motorcar: The Mechanical Bride --
Ads: Keeping Upset with the Joneses --
Games: The Extensions of Man --
Telegraph: The Social Hormone --
The Typewriter: Into the Age of the Iron Whim --
The Telephone: Sounding Brass or Tinkling Symbol? --
The Phonograph: The Toy That Shrank the National Chest --
Movies: The Reel World --
Radio: The Tribal Drum --
Television: The Timid Giant --
Weapons: War of the Icons --
Automation: Learning a Living.

Abstract:

Analyzes how language, speech and technology shape human behavior in the era of mass communication.

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