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Understanding strategic management

Author: Anthony Henry
Publisher: Oxford, United Kingdom : Oxford University Press, [2018] ©2018
Edition/Format:   Print book : English : Third editionView all editions and formats

The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis.


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Document Type: Book
All Authors / Contributors: Anthony Henry
ISBN: 9780199662470 0199662479
OCLC Number: 1035797136
Notes: Previous edition: 2011.
Description: xxi, 352 pages : color illustrations ; 25 cm
Contents: Part One: What is Strategy?What is Strategy?Part Two: Strategic AnalysisEvaluating the Macro-environmentIndustry AnalysisThe Internal Environment: Value-Creating ActivitiesThe Internal Environment: A Resource-Based View of StrategyPart Three: Strategy FormulationBusiness StrategyCorporate StrategyInternational StrategyPart Four: Strategy ImplementationOrganizational Structures and Strategic ChangeStrategic LeadershipCorporate Governance
Responsibility: Anthony E. Henry.


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'Consise and manageable... bringing the subject to life with highly relevant and interesting cases.' - Dr Raymond Loohuis, University of Twente 'Globally relevant, multi-platform, accessible content Read more...

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