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Universal principles of design : 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design

Author: William Lidwell; Kritina Holden; Jill Butler; Kimberly Elam
Publisher: Beverly, MA : Rockport Publishers, an imprint of the Quarto Group, 2010.
Edition/Format:  Print book : English : [2nd ed.]View all editions and formats
Summary:
This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.
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Genre/Form: Dictionaries
Document Type: Book
All Authors / Contributors: William Lidwell; Kritina Holden; Jill Butler; Kimberly Elam
ISBN: 9781592535873 1592535879
OCLC Number: 461277025
Notes: Previous edition: 2003.
"This second edition includes revisions, updates, and twenty-five new principles"--Page 4 of cover.
Description: 272 pages : illustrations (some color), color map ; 26 cm
Contents: 80/20 rule --
Accessibility --
Advance organizer --
Aesthetic-usability effect --
Affordance --
Alignment --
Anthropomorphic form --
Archetypes --
Area alignment --
Attractiveness bias --
Baby-face bias --
Biophilia effect --
Cathedral effect --
Chunking --
Classical conditioning --
Closure --
Cognitive dissonance --
Color --
Common fate --
Comparison --
Confirmation --
Consistency --
Constancy --
Constraint --
Contour bias --
Control --
Convergence --
Cost-benefit --
Defensible space --
Depth of processing --
Design by committee --
Desire line --
Development cycle --
Entry point --
Errors --Expectation effect --
Exposure effect --
Face-ism ratio --
Factor of safety --
Feedback loop --
Fibonacci sequence --
Figure-ground relationship --
Fitts' law --
Five hat racks --
Flexibility-usability tradeoff --
Forgiveness --
Form follows function --
Framing --
Freeze-flight-fight-forfeit --
Garbage in-garbage out --
Golden ratio --
Good continuation --
Gutenberg diagram --
Hick's law --
Hierarchy --
Hierarchy of needs --
Highlighting --
Horror vacui --
Hunter-nurturer fixations --
Iconic representation --
Immersion --
Inattentional blindness --
Interference effects --
Inverted pyramid --
Iteration --
Law of Prägnanz --
Layering --
Legibility --
Life cycle --
Mapping --
Mental model --
Mimicry --
Mnemonic device --
Modularity --
Most advanced yet acceptable --
Most average facial appearance effect --
Normal distribution --
Not invented here --
Nudge --
Ockham's razor --
Operant conditioning --
Orientation sensitivity --
Performance load --
Performance versus preference --
Personas --
Picture superiority effect --
Priming --
Progressive disclosure --
Propositional density --
Prospect-refuge --
Prototyping --
Proximity --
Readability --
Recognition over recall --
Red effect --
Redundancy --
Rosetta stone --
Rule of thirds --
Satisficing --
Savanna preference --
Scaling fallacy --
Scarcity --
Self-similarity --
Serial position effects --
Shaping --
Signal-to-noise ratio --
Similarity --
Stickiness --
Storytelling --
Structural forms --
Symmetry --
Threat detection --
Three-dimensional projection --
Top-down lighting bias --
Uncanny valley --
Uncertainty principle --
Uniform connectedness --
Veblen effect --
Visibility --
Visuospacial resonance --
von Restorff effect --
Wabi-sabi --
Waist-to-hip ratio --
Wayfinding --
Weakest link.
Other Titles: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
Responsibility: William Lidwell, Kritina Holden, Jill Butler ; [foreword by Kimberly Elam].

Abstract:

This volume is a comprehensive, cross-disciplinary encyclopedia of visual design elements and principles. Organized alphabetically, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice.

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