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Unleash different : achieving business success through disability

Author: Rich Donovan
Publisher: Toronto, ON : ECW Press, [2018] ©2018
Edition/Format:   Print book : Biography : EnglishView all editions and formats
Summary:
"If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting  Read more...
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Additional Physical Format: Online version:
Donovan, Rich.
Unleash different.
Toronto, Ont. : ECW Press, 2018
(OCoLC)1052464007
Donovan, Rich, 1975-, author.
Unleash different.:
Toronto : ECW Press, 2018.
(CaOONL)20189025875
Material Type: Biography
Document Type: Book
All Authors / Contributors: Rich Donovan
ISBN: 1770414487 9781770414488
OCLC Number: 1050108888
Description: 262 pages ; 24 cm
Contents: Prologue: Just the beginning --
Part one: Growing up different (1. The short bus ; 2. Blowing up barriers ; 3. Hockey helmets and tennis balls ; 4. Bad to the bone (for a geek) ; 5. Wall Street calls, university begins) --
Part two: Unleashing different (6. Running for a seat in Parliament ; 7. My introduction to public finance ; 8. Columbia calling ; 9. Empire state of mind ; 10. The recruiting game ; 11. My golden key ; 12. Fly me to the moon ; 13. Mother Merrill ; 14. 9/11 and a new path forward ; 15. A big day in the life of a trader ; 16. The physics of markets ; 17. Rebranding duisability ; 18. New horizon ; 19. Close encounters: finding love ; 20. Rites of passage: from fiancé to fatherhood) --
Part three: Getting a return on different (21. A market the size of China ; 22. Getting real about the economics of disability ; 23. Pepsi, please ; 24. Engineering a new stock index ; 25. Going public ; 26. The charity fallacy ; 27. A billion bells).
Responsibility: Rich Donovan.

Abstract:

"If you discovered a new market comprising 53% of the world's population, would you act to invest in it? There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world's largest emerging market. Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing "nice to do" with "return on investment" allows market forces to take over and the world's leading brands to do what they do best: serve a market segment--in this case, the disability market. Business managers will come to understand how taking a charity-oriented approach to people with disabilities has failed, what action is required to capitalize on the world's biggest emerging market, and how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for "crippled children" to manage 6 billion dollars for one of Wall Street's leading firms. He makes it easy to relate to the business goal of serving disability--because he has actually done it"--Provided by publisher.

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