skip to content
Unleashing the power of digital signage : content strategies for the 5th screen Preview this item
ClosePreview this item
Checking...

Unleashing the power of digital signage : content strategies for the 5th screen

Author: Keith Kelsen
Publisher: Amsterdam ; Boston : Focal Press, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Kelsen, Keith.
Unleashing the power of digital signage.
Amsterdam ; Boston : Focal Press, ©2010
(DLC) 2009042442
(OCoLC)430842959
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Keith Kelsen
ISBN: 9780240813028 0240813022 9780240813035 0240813030
OCLC Number: 610001456
Description: 1 online resource (xx, 243 pages) : illustrations
Contents: The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.
Responsibility: Keith Kelsen.

Abstract:

Helps you implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. This work shows you how to: create a strategic communications  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"A reference the digital signage industry was missing. Now the digital signage networks operators, creative agencies and advertisers have a method to Unleash the power of Digital Signage."-Christian Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/610001456> # Unleashing the power of digital signage : content strategies for the 5th screen
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "610001456" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/ne> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/802814995#Place/amsterdam> ; # Amsterdam
   library:placeOfPublication <http://dbpedia.org/resource/Boston> ; # Boston
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=535178";target="_blank'" ;
   schema:about <http://id.loc.gov/authorities/subjects/sh85001090> ; # Advertising--Audio-visual equipment
   schema:about <http://experiment.worldcat.org/entity/work/data/802814995#Topic/kommunikationsstrategie> ; # Kommunikationsstrategie
   schema:about <http://id.worldcat.org/fast/797527> ; # Advertising--Audio-visual equipment
   schema:about <http://id.worldcat.org/fast/1743992> ; # Digital signage
   schema:about <http://experiment.worldcat.org/entity/work/data/802814995#Topic/business_&_economics_advertising_&_promotion> ; # BUSINESS & ECONOMICS--Advertising & Promotion
   schema:about <http://id.worldcat.org/fast/1118336> ; # Signs and signboards
   schema:about <http://dewey.info/class/659.136/e22/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/802814995#Topic/interaktive_medien> ; # Interaktive Medien
   schema:about <http://experiment.worldcat.org/entity/work/data/802814995#Topic/netzwerk> ; # Netzwerk
   schema:bookFormat schema:EBook ;
   schema:copyrightYear "2010" ;
   schema:creator <http://viaf.org/viaf/101422622> ; # Keith Kelsen
   schema:datePublished "2010" ;
   schema:description "The New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms."@en ;
   schema:description "Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity" Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work."@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/802814995> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/430842959> ;
   schema:name "Unleashing the power of digital signage : content strategies for the 5th screen"@en ;
   schema:productID "610001456" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/610001456#PublicationEvent/amsterdam_boston_focal_press_2010> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/802814995#Agent/focal_press> ; # Focal Press
   schema:url <http://www.tandfebooks.com/isbn/9780240813035> ;
   schema:url "http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=535178";target="_blank" ;
   schema:url <https://www.taylorfrancis.com/books/9781136023866> ;
   schema:url <http://site.ebrary.com/id/10378974> ;
   schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=320806> ;
   schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=535178> ;
   schema:url <http://www.myilibrary.com?id=254217> ;
   schema:url <http://www.sciencedirect.com/science/book/9780240813028> ;
   schema:workExample <http://worldcat.org/isbn/9780240813035> ;
   schema:workExample <http://worldcat.org/isbn/9780240813028> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/610001456> ;
    .


Related Entities

<http://dbpedia.org/resource/Boston> # Boston
    a schema:Place ;
   schema:name "Boston" ;
    .

<http://experiment.worldcat.org/entity/work/data/802814995#Topic/business_&_economics_advertising_&_promotion> # BUSINESS & ECONOMICS--Advertising & Promotion
    a schema:Intangible ;
   schema:name "BUSINESS & ECONOMICS--Advertising & Promotion"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/802814995#Topic/kommunikationsstrategie> # Kommunikationsstrategie
    a schema:Intangible ;
   schema:name "Kommunikationsstrategie"@en ;
    .

<http://id.loc.gov/authorities/subjects/sh85001090> # Advertising--Audio-visual equipment
    a schema:Intangible ;
   schema:name "Advertising--Audio-visual equipment"@en ;
    .

<http://id.worldcat.org/fast/1118336> # Signs and signboards
    a schema:Intangible ;
   schema:name "Signs and signboards"@en ;
    .

<http://id.worldcat.org/fast/1743992> # Digital signage
    a schema:Intangible ;
   schema:name "Digital signage"@en ;
    .

<http://id.worldcat.org/fast/797527> # Advertising--Audio-visual equipment
    a schema:Intangible ;
   schema:name "Advertising--Audio-visual equipment"@en ;
    .

<http://viaf.org/viaf/101422622> # Keith Kelsen
    a schema:Person ;
   schema:familyName "Kelsen" ;
   schema:givenName "Keith" ;
   schema:name "Keith Kelsen" ;
    .

<http://worldcat.org/isbn/9780240813028>
    a schema:ProductModel ;
   schema:isbn "0240813022" ;
   schema:isbn "9780240813028" ;
    .

<http://worldcat.org/isbn/9780240813035>
    a schema:ProductModel ;
   schema:isbn "0240813030" ;
   schema:isbn "9780240813035" ;
    .

<http://www.worldcat.org/oclc/430842959>
    a schema:CreativeWork ;
   rdfs:label "Unleashing the power of digital signage." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/610001456> ; # Unleashing the power of digital signage : content strategies for the 5th screen
    .

<http://www.worldcat.org/title/-/oclc/610001456>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/610001456> ; # Unleashing the power of digital signage : content strategies for the 5th screen
   schema:dateModified "2018-11-10" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.