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Unmarketable : brandalism, copyfighting, mocketing, and the erosion of integrity

Author: Anne Elizabeth Moore
Publisher: New York : New Press : Distributed by W.W. Norton, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anne Elizabeth Moore
ISBN: 9781595581686 1595581685
OCLC Number: 144767619
Description: viii, 262 pages ; 19 cm
Contents: Free candy --
Scene for sale --
Preaching to the converted --
Playing fair --
The master's blueprints --
The filmmakers --
The athletic shoe company --
The male perfumers --
The pharmaceutical manufacturers --
I love monkey --
Taking dissent off the market.
Responsibility: Anne Elizabeth Moore.
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Abstract:

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are coopted by corporate America? What happens to cultural resistance when it becomes just another marketing platform? Moore examines the corrosive effects of corporate infiltration of the underground. She takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market—and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects. From publisher description.

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