skip to content
Using communication theory : an introduction to planned communication Preview this item
ClosePreview this item
Checking...

Using communication theory : an introduction to planned communication

Author: Swen Windahl; Benno Signitzer; Jean T Olson
Publisher: Los Angeles ; London : SAGE, 2012
Edition/Format:   Print book : English : 2. ed., reprintView all editions and formats
Summary:
Showing how theories relate directly to the practice and experience of planning effective communication, this new edition provides insights into the practical nature of communication theory
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Swen Windahl; Benno Signitzer; Jean T Olson
ISBN: 141294838X 9781412948388 1412948398 9781412948395
OCLC Number: 900776502
Description: x, 302 pages : illustrations ; 24 cm
Contents: Introduction --
Conceptual tools --
The nature of communication planning --
Not all problems are communication problems --
Categorization of basic strategies --
Multi-step flow approaches [1]: the two-step model --
Multi-step flow approaches [2]: diffusion of innovations theory --
A network approach --
Systems theory perspectives --
Social marketing perspectives --
Communication campaigns: a meeting place for different approaches --
The sender/communicator --
The message --
The medium --
The audience --
Effects
Responsibility: Sven Windahl and Benno H. Signitzer with Jean T. Olson

Abstract:

Second editon of this international bestseller. Unique in that it deals with both communication theory as well as its practical application in planned communication.  Read more...

Reviews

Editorial reviews

Publisher Synopsis

Using Communication Theory has became a classic in the education of communication. It is the comprehensive and self-evident source for theories and models, forming the base for the study of Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/900776502> # Using communication theory : an introduction to planned communication
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "900776502" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/18222103#Place/los_angeles> ; # Los Angeles
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
    library:placeOfPublication <http://dbpedia.org/resource/London> ; # London
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/communicatietheorie> ; # Communicatietheorie
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/kommunikation> ; # Kommunikation
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/planung> ; # Planung
    schema:about <http://dewey.info/class/302.201/e22/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/communication_planning> ; # Communication planning
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/communication_philosophy> ; # Communication--Philosophy
    schema:about <http://experiment.worldcat.org/entity/work/data/18222103#Topic/mass_media_planning> ; # Mass media--Planning
    schema:bookEdition "2. ed., reprint." ;
    schema:bookFormat bgn:PrintBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/18222103#Person/signitzer_benno> ; # Benno Signitzer
    schema:contributor <http://experiment.worldcat.org/entity/work/data/18222103#Person/windahl_swen_1942> ; # Swen Windahl
    schema:contributor <http://experiment.worldcat.org/entity/work/data/18222103#Person/olson_jean_t> ; # Jean T. Olson
    schema:datePublished "2012" ;
    schema:description "Introduction -- Conceptual tools -- The nature of communication planning -- Not all problems are communication problems -- Categorization of basic strategies -- Multi-step flow approaches [1]: the two-step model -- Multi-step flow approaches [2]: diffusion of innovations theory -- A network approach -- Systems theory perspectives -- Social marketing perspectives -- Communication campaigns: a meeting place for different approaches -- The sender/communicator -- The message -- The medium -- The audience -- Effects" ;
    schema:description "Showing how theories relate directly to the practice and experience of planning effective communication, this new edition provides insights into the practical nature of communication theory" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/18222103> ;
    schema:inLanguage "en" ;
    schema:name "Using communication theory : an introduction to planned communication" ;
    schema:productID "900776502" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/900776502#PublicationEvent/los_angeles_london_sage_2012> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/18222103#Agent/sage> ; # SAGE
    schema:workExample <http://worldcat.org/isbn/9781412948395> ;
    schema:workExample <http://worldcat.org/isbn/9781412948388> ;
    umbel:isLike <http://bnb.data.bl.uk/id/resource/GBA8A1021> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/900776502> ;
    .


Related Entities

<http://dbpedia.org/resource/London> # London
    a schema:Place ;
    schema:name "London" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Person/olson_jean_t> # Jean T. Olson
    a schema:Person ;
    schema:familyName "Olson" ;
    schema:givenName "Jean T." ;
    schema:name "Jean T. Olson" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Person/signitzer_benno> # Benno Signitzer
    a schema:Person ;
    schema:familyName "Signitzer" ;
    schema:givenName "Benno" ;
    schema:name "Benno Signitzer" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Person/windahl_swen_1942> # Swen Windahl
    a schema:Person ;
    schema:birthDate "1942" ;
    schema:familyName "Windahl" ;
    schema:givenName "Swen" ;
    schema:name "Swen Windahl" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Topic/communicatietheorie> # Communicatietheorie
    a schema:Intangible ;
    schema:name "Communicatietheorie" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Topic/communication_philosophy> # Communication--Philosophy
    a schema:Intangible ;
    schema:name "Communication--Philosophy" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Topic/communication_planning> # Communication planning
    a schema:Intangible ;
    schema:name "Communication planning" ;
    .

<http://experiment.worldcat.org/entity/work/data/18222103#Topic/mass_media_planning> # Mass media--Planning
    a schema:Intangible ;
    schema:name "Mass media--Planning" ;
    .

<http://worldcat.org/isbn/9781412948388>
    a schema:ProductModel ;
    schema:isbn "141294838X" ;
    schema:isbn "9781412948388" ;
    .

<http://worldcat.org/isbn/9781412948395>
    a schema:ProductModel ;
    schema:isbn "1412948398" ;
    schema:isbn "9781412948395" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.