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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/137324991 Title: Value merchants : demonstrating and documenting superior value in business markets Author: James C Anderson; Nirmalya Kumar; James A Narus Publisher: Boston, Mass. : Harvard Business School Press, ©2007. ISBN/ISSN: 9781422103357 1422103358 OCLC:137324991

  
  

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Value merchants : demonstrating and documenting superior value in business markets

Author:	James C Anderson; Nirmalya Kumar; James A Narus
Publisher:	Boston, Mass. : Harvard Business School Press, ©2007.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	"Value Merchants offers a detailed, step-by-step explanation of customer value management and how to implement it. The authors provide the tools to turn your salespeople into "value merchants" who can conceptualize your company's value and work with customers to document cost savings and substantiate results over time."--Jacket.
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Industrial marketing. Sales promotion. Purchasing. View all subjects
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