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The value of arts for business

Author: Giovanni Schiuma
Publisher: Cambridge, UK ; New York : Cambridge University Press, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Giovanni Schiuma
ISBN: 9780521769518 0521769515 0511852010 9780511852015 9781107412460 1107412463
OCLC Number: 694393891
Description: xvii, 294 pages : illustrations ; 24 cm
Contents: 1. Why the arts matter in management --
2. The arts into actions: Arts-based Initiatives --
3. The value of Arts-based Initiatives in business --
4. Arts-based Initiatives and business performances --
5. Managing Arts-based Initiatives to imporve business performance --
A closing remark.
Responsibility: Giovanni Schiuma.
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Abstract:

Organisations often assume that the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based  Read more...

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'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first Read more...

 
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