skip to content
The Value of Why: Understanding Alumni Giving Motivation and Identity in the Graduate and Professional Theological School Context Preview this item
ClosePreview this item
Checking...

The Value of Why: Understanding Alumni Giving Motivation and Identity in the Graduate and Professional Theological School Context

Author: Shea, Thomas McKennon
Publisher: ScholarlyCommons 2018-01-01T08:00:00Z
Dissertation: Thesis / Dissertation ETD
Edition/Format:   Thesis/dissertation : Thesis/dissertation
Summary:
As graduate school enrollment continues to grow and more graduate institutions become responsible for their own fundraising efforts, attention to the specific context of graduate and professional school fundraising will be increasingly important. This study sought to identify the primary motivations of graduate alumni to make financial gifts to their graduate alma maters. Secondarily, it explored how prior  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: text
Material Type: Thesis/dissertation
Document Type: Book
All Authors / Contributors: Shea, Thomas McKennon
OCLC Number: 1088513734
Language Note: ENG

Abstract:

As graduate school enrollment continues to grow and more graduate institutions become responsible for their own fundraising efforts, attention to the specific context of graduate and professional school fundraising will be increasingly important. This study sought to identify the primary motivations of graduate alumni to make financial gifts to their graduate alma maters. Secondarily, it explored how prior experiences with undergraduate institutions, particularly through the lens of research related to organizational identification, affected their giving behavior. Data gathered from alumni and development staff interviews at four graduate theological institutions indicated 11 distinct themes that could describe the variety of giving motivations mentioned by alumni. At the individual level, alumni were found to have a cluster of motivational themes, typically three to six themes, that they described as influencing their giving behavior. The themes of mission, involvement, and vocational alignment appeared in alumni motivation clusters more frequently than others. Additionally, each institution had a particular motivation that was mentioned more prominently than others, leading to the conclusion that institutions are a major influencer on the motivations of their alumni. Nearly all of the alumni not only gave equally or more frequently to their graduate alma mater than their undergraduate alma mater, they also reported equal or greater identification with their graduate alma mater. This affirms the prior research of Mael and Ashforth (1992) that organizational identity is a significant contributor to alumni giving and that having attended other institutions is not detrimental to the formation of a graduate school identity. Overall, this study demonstrated that identifying the giving motivations of graduate alumni can be an important step in crafting strategies for effective alumni fundraising. Given the discrete set and limited range of possible motivations, graduate

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(1)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1088513734> # The Value of Why: Understanding Alumni Giving Motivation and Identity in the Graduate and Professional Theological School Context
    a bgn:Thesis, schema:CreativeWork, schema:Book ;
    bgn:inSupportOf "Thesis / Dissertation ETD" ;
    library:oclcnum "1088513734" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/8947997095#Thing/higher_education_administration> ; # Higher Education Administration
    schema:creator <http://experiment.worldcat.org/entity/work/data/8947997095#Agent/shea_thomas_mckennon> ; # Shea, Thomas McKennon
    schema:datePublished "2018/01/01T08:00:00Z" ;
    schema:datePublished "2018" ;
    schema:description "As graduate school enrollment continues to grow and more graduate institutions become responsible for their own fundraising efforts, attention to the specific context of graduate and professional school fundraising will be increasingly important. This study sought to identify the primary motivations of graduate alumni to make financial gifts to their graduate alma maters. Secondarily, it explored how prior experiences with undergraduate institutions, particularly through the lens of research related to organizational identification, affected their giving behavior. Data gathered from alumni and development staff interviews at four graduate theological institutions indicated 11 distinct themes that could describe the variety of giving motivations mentioned by alumni. At the individual level, alumni were found to have a cluster of motivational themes, typically three to six themes, that they described as influencing their giving behavior. The themes of mission, involvement, and vocational alignment appeared in alumni motivation clusters more frequently than others. Additionally, each institution had a particular motivation that was mentioned more prominently than others, leading to the conclusion that institutions are a major influencer on the motivations of their alumni. Nearly all of the alumni not only gave equally or more frequently to their graduate alma mater than their undergraduate alma mater, they also reported equal or greater identification with their graduate alma mater. This affirms the prior research of Mael and Ashforth (1992) that organizational identity is a significant contributor to alumni giving and that having attended other institutions is not detrimental to the formation of a graduate school identity. Overall, this study demonstrated that identifying the giving motivations of graduate alumni can be an important step in crafting strategies for effective alumni fundraising. Given the discrete set and limited range of possible motivations, graduate" ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/8947997095> ;
    schema:genre "text" ;
    schema:name "The Value of Why: Understanding Alumni Giving Motivation and Identity in the Graduate and Professional Theological School Context" ;
    schema:productID "1088513734" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1088513734#PublicationEvent/scholarlycommons_2018_01_01t08_00_00z> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/8947997095#Agent/scholarlycommons> ; # ScholarlyCommons
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1088513734> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/8947997095#Agent/scholarlycommons> # ScholarlyCommons
    a bgn:Agent ;
    schema:name "ScholarlyCommons" ;
    .

<http://experiment.worldcat.org/entity/work/data/8947997095#Agent/shea_thomas_mckennon> # Shea, Thomas McKennon
    a bgn:Agent ;
    schema:name "Shea, Thomas McKennon" ;
    .

<http://experiment.worldcat.org/entity/work/data/8947997095#Thing/higher_education_administration> # Higher Education Administration
    a schema:Thing ;
    schema:name "Higher Education Administration" ;
    .

<http://www.worldcat.org/title/-/oclc/1088513734>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/1088513734> ; # The Value of Why: Understanding Alumni Giving Motivation and Identity in the Graduate and Professional Theological School Context
    schema:dateModified "2019-08-30" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat/DigitalCollectionGateway> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.