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Value-ology : aligning sales and marketing to shape and deliver profitable customer value propositions

Author: Simon Kelly; Paul Johnston; Stacey Danheiser
Publisher: [Cham, Switzerland] : Palgrave Macmillan, 2017. ©2017
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
By blending detailed research with academic rigor and commercial experience, this book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value. --
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Kelly, Simon.
Value-ology : aligning sales and marketing to shape and deliver profitable customer value propositions.
[Cham, Switzerland] : Palgrave Macmillan, c2017
xx, 199 pages
2016961243
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Simon Kelly; Paul Johnston; Stacey Danheiser
ISBN: 9783319456256 3319456253 9783319456263 3319456261
OCLC Number: 1014477035
Description: 1 online resource (207 pages) : illustrations.
Responsibility: Simon Kelly, Paul Johnston, Stacey Danheiser.

Abstract:

By blending detailed research with academic rigor and commercial experience, this book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value. --

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