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Genre/Form: | newspapers Newspapers Journaux |
---|---|
Material Type: | Government publication, State or province government publication, Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
Philip Meyer |
ISBN: | 9780826218582 082621858X 9780826218773 0826218776 |
OCLC Number: | 318878427 |
Description: | x, 245 pages : illustrations ; 24 cm |
Contents: | Introduction -- The influence model -- How newspapers made money -- How advertisers made decisions -- Credibility and influence -- Accuracy in reporting -- Readability -- Do editors matter? -- The last line of defense -- Capacity measures -- When newspapers met Wall Street -- Saving journalism -- Feet on the street -- Afterword. |
Responsibility: | Philip Meyer. |
Abstract:
Reviews
Publisher Synopsis
Philip Meyer has set out to prove a point: that there is a strong correlation between newspaper quality and newspaper profits. Throughout, he presents powerful evidence that good journalism is an important shareholder value that can serve more traditional shareholder interests in quarterly earnings and rising stock prices. - Robert Giles ""Philip Meyer is highly qualified, and he has made an important effort to analyze editorial quality and profitability that deserves to be aired, debated, and built upon."" - Gilbert Cranberg ""Resplendent with vivid examples and analogies that illustrate its concepts and conclusions, this book poses practical suggestions for reviving U.S. journalism."" - Choice Read more...


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Related Subjects:(19)
- Journalism -- United States.
- Journalism -- Economic aspects -- United States.
- Newspapers.
- Journalisme -- Aspect économique -- États-Unis.
- Journaux.
- newspapers.
- Journalism.
- Journalism -- Economic aspects.
- United States.
- Umschulungswerkstätten für Siedler und Auswanderer
- Zeitung
- Journalismus
- Neue Medien
- Qualitätssicherung
- Wirtschaftlichkeit
- USA
- Zeitung.
- Journalismus.
- Neue Medien.
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