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Velký slovník marketingových komunikací

Author: Olga Jurášková; Pavel Horňák
Publisher: Praha : Grada, 2012.
Edition/Format:   Print book : Czech : 1. vydView all editions and formats
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Genre/Form: Terminologické slovníky
Výkladové slovníky
Terminological dictionaries
Explanatory dictionaries
Document Type: Book
All Authors / Contributors: Olga Jurášková; Pavel Horňák
ISBN: 9788024743547 802474354X
OCLC Number: 817048554
Language Note: Anglické resumé.
Description: 271 s. : portréty ; 25 cm
Responsibility: Olga Jurášková, Pavel Horňák a kolektiv.

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Primary Entity<\/h3>
<http:\/\/www.worldcat.org\/oclc\/817048554<\/a>> # Velk\u00FD slovn\u00EDk marketingov\u00FDch komunikac\u00ED<\/span>\u00A0\u00A0\u00A0\u00A0a schema:CreativeWork<\/a>, schema:Book<\/a> ;\u00A0\u00A0\u00A0library:oclcnum<\/a> \"817048554<\/span>\" ;\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Place\/praha<\/a>> ; # Praha<\/span>\u00A0\u00A0\u00A0library:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/xr<\/a>> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/terminology_professional<\/a>> ; # Terminology (professional)<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/communication_in_marketing<\/a>> ; # Communication in marketing<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/marketingova_komunikace<\/a>> ; # Marketingov\u00E1 komunikace<\/span>\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/oborova_terminologie<\/a>> ; # Oborov\u00E1 terminologie<\/span>\u00A0\u00A0\u00A0schema:bookEdition<\/a> \"1. vyd.<\/span>\" ;\u00A0\u00A0\u00A0schema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0schema:contributor<\/a> <http:\/\/viaf.org\/viaf\/85153434<\/a>> ; # Pavel Hor\u0148\u00E1k<\/span>\u00A0\u00A0\u00A0schema:creator<\/a> <http:\/\/viaf.org\/viaf\/182203223<\/a>> ; # Olga Jur\u00E1\u0161kov\u00E1<\/span>\u00A0\u00A0\u00A0schema:datePublished<\/a> \"2012<\/span>\" ;\u00A0\u00A0\u00A0schema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/1180369613<\/a>> ;\u00A0\u00A0\u00A0schema:genre<\/a> \"Explanatory dictionaries<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0schema:genre<\/a> \"V\u00FDkladov\u00E9 slovn\u00EDky<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0schema:genre<\/a> \"Terminological dictionaries<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0schema:genre<\/a> \"Terminologick\u00E9 slovn\u00EDky<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0schema:inLanguage<\/a> \"cs<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Velk\u00FD slovn\u00EDk marketingov\u00FDch komunikac\u00ED<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0schema:productID<\/a> \"817048554<\/span>\" ;\u00A0\u00A0\u00A0schema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/817048554#PublicationEvent\/praha_grada_2012<\/a>> ;\u00A0\u00A0\u00A0schema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Agent\/grada<\/a>> ; # Grada<\/span>\u00A0\u00A0\u00A0schema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9788024743547<\/a>> ;\u00A0\u00A0\u00A0wdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/817048554<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>

Related Entities<\/h3>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Agent\/grada<\/a>> # Grada<\/span>\u00A0\u00A0\u00A0\u00A0a bgn:Agent<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Grada<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Place\/praha<\/a>> # Praha<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Praha<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/communication_in_marketing<\/a>> # Communication in marketing<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Communication in marketing<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/marketingova_komunikace<\/a>> # Marketingov\u00E1 komunikace<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Marketingov\u00E1 komunikace<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/oborova_terminologie<\/a>> # Oborov\u00E1 terminologie<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Oborov\u00E1 terminologie<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/1180369613#Topic\/terminology_professional<\/a>> # Terminology (professional)<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Intangible<\/a> ;\u00A0\u00A0\u00A0schema:name<\/a> \"Terminology (professional)<\/span>\"@cs<\/a> ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/id.loc.gov\/vocabulary\/countries\/xr<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:Place<\/a> ;\u00A0\u00A0\u00A0dcterms:identifier<\/a> \"xr<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/182203223<\/a>> # Olga Jur\u00E1\u0161kov\u00E1<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1966<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Jur\u00E1\u0161kov\u00E1<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Olga<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Olga Jur\u00E1\u0161kov\u00E1<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/viaf.org\/viaf\/85153434<\/a>> # Pavel Hor\u0148\u00E1k<\/span>\u00A0\u00A0\u00A0\u00A0a schema:Person<\/a> ;\u00A0\u00A0\u00A0schema:birthDate<\/a> \"1953<\/span>\" ;\u00A0\u00A0\u00A0schema:familyName<\/a> \"Hor\u0148\u00E1k<\/span>\" ;\u00A0\u00A0\u00A0schema:givenName<\/a> \"Pavel<\/span>\" ;\u00A0\u00A0\u00A0schema:name<\/a> \"Pavel Hor\u0148\u00E1k<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/worldcat.org\/isbn\/9788024743547<\/a>>\u00A0\u00A0\u00A0\u00A0a schema:ProductModel<\/a> ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"802474354X<\/span>\" ;\u00A0\u00A0\u00A0schema:isbn<\/a> \"9788024743547<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.<\/div>
<http:\/\/www.worldcat.org\/title\/-\/oclc\/817048554<\/a>>\u00A0\u00A0\u00A0\u00A0a genont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0schema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/817048554<\/a>> ; # Velk\u00FD slovn\u00EDk marketingov\u00FDch komunikac\u00ED<\/span>\u00A0\u00A0\u00A0schema:dateModified<\/a> \"2018-11-11<\/span>\" ;\u00A0\u00A0\u00A0void:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.<\/div>