skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Video-Storytelling : Eine praxisorientierte Anleitung für innovative Unternehmen. Preview this item
ClosePreview this item
Checking...

Video-Storytelling : Eine praxisorientierte Anleitung für innovative Unternehmen.

Author: Christian Mossner; Liliane Forster; Johann Mannes
Publisher: Zürich : Vdf Hochschulverlag AG an der ETH Zürich, 2017.
Edition/Format:   eBook : Document : GermanView all editions and formats
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Mossner, Christian.
Video-Storytelling : Eine praxisorientierte Anleitung für innovative Unternehmen.
Zürich : vdf Hochschulverlag AG an der ETH Zürich, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Christian Mossner; Liliane Forster; Johann Mannes
ISBN: 3728138371 9783728138378
OCLC Number: 1006398100
Description: 1 online resource (202 pages)
Contents: Video-Storytelling --
Impressum --
Inhalt --
Vorwort --
1. Video als Medium der Zukunft --
Konsumenten lieben Videos --
Unternehmen muÌ#x88;ssen handeln --
Wie Unternehmen von Online-Videos profitieren --
Vom linearen TV zum Youtube-Channel on demand --
Video-Live-Streaming per Smartphones auf dem Vormarsch --
Der Konsument und Kunde im Â"Driving SeatÂ" --
Konsumenten denken nicht in KanÃÞlen und Abteilungen --
Video-Content fuÌ#x88;r Cross- und Omni-Channel-Kommunikation --
Videos kurbeln das eCommerce-GeschÃÞft an --
Videos eignen sich fuÌ#x88;r B2C- und B2B-Segmente Videos wirken handlungsfÃœrdernd, inspirierend und nachhaltigVideo-Marketing ist auf dem Vormarsch --
Videos wirken sich positiv auf Trefferlisten der Suchmaschinen aus --
Keiner zu klein, um mit Videos erfolgreich zu sein --
Die Kamera â#x80;#x93; BruÌ#x88;ckenbauerin und Tool des Changemanagements --
2. Der Video-Life-Cycle-Ansatz --
Die Herausforderung: Geschichten attraktiv gestalten und publizieren --
In sechs Schritten das Medium Video beherrschen --
3. Langfristige Entwicklung der personlichen Ausstrahlungskraft Nach dem Schock folgt die Auseinandersetzung mit der eigenen PersÃœnlichkeitAuftrittskompetenz hat viele Facetten --
Outfit ist Kommunikation --
Soziale Medien und die zunehmende Bedeutung der AuthentizitÃÞt --
Nur wer sich selber gut kennt, kann auch authentisch auftreten --
Charisma als menschliche Â"Unique Selling PropositionÂ" (USP) nutzen --
4. Video-Storytelling-Beispiele aus der Wirtschaft --
Marketing: Der Product-Manager als Content-Producer --
Vertrieb: Â"Rund-um-die-UhrÂ"-Verkaufsbotschaften --
Services und Post Sales: Support 2.0 mit How-to-Videos Human Resources: Neue Mitarbeitende mit Videos rekrutierenUnternehmenskommunikation: Menschen mit bewegten Bildern bewegen --
Videos als Verkaufsinstrument --
Ausblick --
Literaturverzeichnis

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/1006398100<\/a>> # Video-Storytelling : Eine praxisorientierte Anleitung f\u00FCr innovative Unternehmen.<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a>, schema:MediaObject<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"1006398100<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Place\/zurich<\/a>> ; # Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/sz<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/internet_marketing<\/a>> ; # Internet marketing<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_organizational_behavior<\/a>> ; # BUSINESS & ECONOMICS--Organizational Behavior<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_industrial_management<\/a>> ; # BUSINESS & ECONOMICS--Industrial Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_management_science<\/a>> ; # BUSINESS & ECONOMICS--Management Science<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_management<\/a>> ; # BUSINESS & ECONOMICS--Management<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/658.872\/e23\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> schema:EBook<\/a> ;\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/forster_liliane<\/a>> ; # Liliane Forster<\/span>\n\u00A0\u00A0\u00A0\nschema:contributor<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/mannes_johann<\/a>> ; # Johann Mannes<\/span>\n\u00A0\u00A0\u00A0\nschema:creator<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/mossner_christian<\/a>> ; # Christian Mossner<\/span>\n\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2017<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Video-Storytelling -- Impressum -- Inhalt -- Vorwort -- 1. Video als Medium der Zukunft -- Konsumenten lieben Videos -- Unternehmen mu\u00CC#x88;ssen handeln -- Wie Unternehmen von Online-Videos profitieren -- Vom linearen TV zum Youtube-Channel on demand -- Video-Live-Streaming per Smartphones auf dem Vormarsch -- Der Konsument und Kunde im \u00C2\"Driving Seat\u00C2\" -- Konsumenten denken nicht in Kan\u00C3\u00DElen und Abteilungen -- Video-Content fu\u00CC#x88;r Cross- und Omni-Channel-Kommunikation -- Videos kurbeln das eCommerce-Gesch\u00C3\u00DEft an -- Videos eignen sich fu\u00CC#x88;r B2C- und B2B-Segmente<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/4544805584<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Electronic books<\/span>\" ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"de<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/worldcat.org\/entity\/work\/data\/4544805584#CreativeWork\/video_storytelling_eine_praxisorientierte_anleitung_fur_innovative_unternehmen<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Video-Storytelling : Eine praxisorientierte Anleitung f\u00FCr innovative Unternehmen.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"1006398100<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publication<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1006398100#PublicationEvent\/zurich_vdf_hochschulverlag_ag_an_der_eth_zurich_2017<\/a>> ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Agent\/vdf_hochschulverlag_ag_an_der_eth_zurich<\/a>> ; # Vdf Hochschulverlag AG an der ETH Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/public.ebookcentral.proquest.com\/choice\/publicfullrecord.aspx?p=5091305<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <https:\/\/search.ebscohost.com\/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1611497<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9783728138378<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1006398100<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/658.872\/e23\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Agent\/vdf_hochschulverlag_ag_an_der_eth_zurich<\/a>> # Vdf Hochschulverlag AG an der ETH Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:Agent<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Vdf Hochschulverlag AG an der ETH Z\u00FCrich<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/forster_liliane<\/a>> # Liliane Forster<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Forster<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Liliane<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Liliane Forster<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/mannes_johann<\/a>> # Johann Mannes<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Mannes<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Johann<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Johann Mannes<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Person\/mossner_christian<\/a>> # Christian Mossner<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Mossner<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Christian<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Christian Mossner<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Place\/zurich<\/a>> # Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Z\u00FCrich<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_industrial_management<\/a>> # BUSINESS & ECONOMICS--Industrial Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Industrial Management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_management<\/a>> # BUSINESS & ECONOMICS--Management<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Management<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_management_science<\/a>> # BUSINESS & ECONOMICS--Management Science<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Management Science<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/business_&_economics_organizational_behavior<\/a>> # BUSINESS & ECONOMICS--Organizational Behavior<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"BUSINESS & ECONOMICS--Organizational Behavior<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Topic\/internet_marketing<\/a>> # Internet marketing<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Internet marketing<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/sz<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"sz<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/entity\/work\/data\/4544805584#CreativeWork\/video_storytelling_eine_praxisorientierte_anleitung_fur_innovative_unternehmen<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nrdfs:label<\/a> \"Video-Storytelling : Eine praxisorientierte Anleitung f\u00FCr innovative Unternehmen.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Print version:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/1006398100<\/a>> ; # Video-Storytelling : Eine praxisorientierte Anleitung f\u00FCr innovative Unternehmen.<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9783728138378<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"3728138371<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9783728138378<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1006398100<\/a>>\u00A0\u00A0\u00A0\u00A0a \ngenont:InformationResource<\/a>, genont:ContentTypeGenericResource<\/a> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/www.worldcat.org\/oclc\/1006398100<\/a>> ; # Video-Storytelling : Eine praxisorientierte Anleitung f\u00FCr innovative Unternehmen.<\/span>\n\u00A0\u00A0\u00A0\nschema:dateModified<\/a> \"2019-11-05<\/span>\" ;\u00A0\u00A0\u00A0\nvoid:inDataset<\/a> <http:\/\/purl.oclc.org\/dataset\/WorldCat<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/www.worldcat.org\/title\/-\/oclc\/1006398100#PublicationEvent\/zurich_vdf_hochschulverlag_ag_an_der_eth_zurich_2017<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:PublicationEvent<\/a> ;\u00A0\u00A0\u00A0\nschema:location<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Place\/zurich<\/a>> ; # Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\nschema:organizer<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/4544805584#Agent\/vdf_hochschulverlag_ag_an_der_eth_zurich<\/a>> ; # Vdf Hochschulverlag AG an der ETH Z\u00FCrich<\/span>\n\u00A0\u00A0\u00A0\nschema:startDate<\/a> \"2017<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Content-negotiable representations<\/p>\n