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Virtual monopoly : building an intellectual property strategy for creative advantage : from patents to trademarks, from copyrights to design rights

Author: Christopher G Pike
Publisher: London ; Naperville, IL : Nicholas Brealey Pub., 2001.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Intellectual property is hot news. Witness the daily reports of "patent madness" on one hand and the "death of copyright" on the other. However, the media reports provide only a snapshot of a much  Read more...

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Genre/Form: Patents
Electronic books
Document Type: Book
All Authors / Contributors: Christopher G Pike
ISBN: 1857882849 9781857882841
OCLC Number: 47182477
Notes: Includes index.
Description: xvii, 198 pages ; 24 cm
Contents: pt. I. The New Economics of Virtual Monopoly. 1. From creative advantage to virtual monopoly. 2. The currency of virtual monopoly. 3. From currency to business model. 4. The intellectual property company --
pt. II. Challenges for the Virtual Monopoly Builder. 5. Establishing space within the crowd. 6. Fighting for space. 7. Relationships and intellectual property. 8. Public unease --
pt. III. Tools for Building Virtual Monopoly. 9. Road map for building virtual monopoly. 10. Building virtual monopoly in technology. 11. Building virtual monopoly in brands. 12. Building virtual monopoly in content. 13. Building virtual monopoly organizations.
Responsibility: Christopher G. Pike.
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