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The virtual world and marketing

Publisher: Newcastle Upon Tyne : Cambridge Scholars Publishing, 2018.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and  Read more...
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Genre/Form: Electronic books
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 9781527515512 1527515516
OCLC Number: 1046633895
Description: 1 online resource.
Contents: Intro; Table of Contents; List of Tables; List of Illustrations; Foreword; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Chapter Six; Chapter Seven; Chapter Eight; Chapter Nine; Chapter Ten; Chapter Eleven; Chapter Twelve; Contributors
Responsibility: edited by Enes Emre Başar, Aysel Erciş and Sevtap Ünal.

Abstract:

This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

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